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All Journal AMAR (Andalas Management Review) Journal of Business Economics and Management
Maivalinda
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Ewom Dan Beauty Vlogger Review Melalui Tiktok Terhadap Minat Beli Produk Skintific (Studi Kasus Gen Z Di Kota Padang) Nesia Hani Putri; Maivalinda
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 3 (2025): Januari - Maret
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

Penelitian ini bertujuan untuk menguji pengaruh Electronic Word of Moutht (eWOM) dan Beauty Vlogger Review melalui Tiktok terhadap Minat Beli Produk Skintific (survei pada Gen Z di kota Padang). Penelitian ini menggunakan metode kuantitatif dengan populasi Gen Z di kota Padang yang menggunakan Tiktok dan pernah melihat promosi produk Skintific. Sampel diambil menggunakan rumus Lemeshow, sehingga jumlah sampel yang didapatkan 100 responden dengan teknik purposive sampling. Hasil penelitian menunjukkan bahwa: (1) eWOM melalui Tiktok berpengaruh positif akan tetapi tidak signifikan terhadap Minat Beli produk Skintific, (2) Vlogger Review melalui Tiktok berpengaruh positif dan signifikan terhadap Minat Beli produk Skintific, (3) eWOM dan Beauty Vlogger Review melalui Tiktok secara bersamaan berpengaruh positif dan signifikan terhadap Minat Beli produk Skintific.
Pengaruh Literasi Keuangan, Perilaku Keuangan, dan Persepsi Risiko terhadap Pengambilan Keputusan Investasi Mahasiswa Resiahati Putri; Maivalinda
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 3 (2025): Januari - Maret
Publisher : GLOBAL SCIENTS PUBLISHER

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Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisis literasi keuangan, perilaku keuangan, dan persepsi risiko terhadapa pengambilan keputusan investasi mahasiswa pada mahasiswa yang mengikuti galeri investasi BEI di Kota Padang, dengan batasannya adalah Universitas Andalas, Universitas Negeri Padang, UIN Imam Bonjol, dan Universitas Dharma Andalas. Sampel dalam penelitian ini adalah mahasiswa fakultas ekonomi yang mempunyai galeri investasi BEI sebanyak 96 responden. Data penelitian bersumber dari kuisioner yang disebarkan menggunakan google form melalui whatsapp grup. Metode analisis yang digunakan adalah metode kuantitatif dengan menggunakan SPSS versi 30.0. Hasil penelitian menunjukkan bahwa literasi keuangan berpengaruh positif dan signifikan terhadap pengambilan keputusan investasi; perilaku keuangan berpengaruh negatif dan signifikan terhadap pengambilan keputusan investasi, persepsi risiko berpengaruh positif dan signifikan terhadap pengambilan keputusan investasi; dan literasi keuangan, perilaku keuangan, dan persepsi risiko berpengaruh secara simultan terhadap pengambilan keputusan investasi.
Pengaruh Kepuasan Kerja Dan Motivasi Kerja Terhadap Kinerja Dengan Organizational Citizenship Behavior (OCB) Sebagai Variabel Mediasi Pada LPP Rri Padang Jolio Figo; Maivalinda
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 1 (2025): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

Organizational Citizenship Behavior (OCB) can simply be described as individual behavior rooted in the willingness to contribute beyond one’s core role or responsibilities, whether consciously or unconsciously, directed or undirected, to provide benefits and advantages to the company. The purpose of this study is to determine the effect of Job Satisfaction and Work Motivation on Performance through Organizational Citizenship Behavior (OCB). The population in this study consists of all employees, with a total of 93 respondents. Data collection was conducted by distributing questionnaires directly to the respondents. The purposive sampling method was used to select the respondents. The implication of the conclusion above is that OCB cannot mediate the relationship between job satisfaction and performance, nor between work motivation and performance. This is because the influence of job satisfaction on performance and work motivation on performance does not require OCB as a mediating variable, as their influence is direct on performance without the need for OCB mediation.
Future Perspectives: The Key To Successful Retirement Planning: A Study Of Financial Behavior Sulistianingsih, Henny; Maivalinda; Rosali, Rita Srihasnita; Floris, Muhammad Irfan; Adinda, Resa; Pebridani, Tari
AMAR (Andalas Management Review) Vol. 9 No. 2 (2025)
Publisher : Management Institute Faculty of Economics Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/amar.9.2.130-144.2025

Abstract

The purpose of this study is to analyse the financial behavior (financial literacy, risk preferences, and locus of control) and future perspectives of Generation Z in retirement planning in West Sumatra. This research is explanatory. The population in this study is the community in West Sumatra. The sampling technique used was random sampling. A total of 418 respondents were collected. The data used consisted of secondary and primary data obtained directly from the field through questionnaires distributed to respondents. The data processing technique used the PLS-based SEM method. The results of this study only rejected one hypothesis, namely H1, which indicates that a person's level of financial literacy does not directly influence retirement saving behavior. Hypotheses H2, H3, and H4, which stated that locus of control, perceived financial risk, and future time perspective had a significant positive effect on retirement saving behavior, were accepted. Hypotheses H5a, H5b, and H5c were accepted. These three hypotheses indicate that locus of control, perceived financial risk, and future time perspective contribute significantly to future time perspective. The mediating effect of the FTP variable was discussed with three hypotheses: H6a, H6b, and H6c. These hypotheses were accepted because FTP acted as a significant mediator. This study empirically proves that FTP strengthens the direct relationship, not just mediation, between risk perception and retirement behavior. These results contribute significantly to demonstrating that FTP is not only a psychological construct but also a predictor of actual financial behavior, even in age groups and education levels that are not yet considered financially mature.
Co-Authors Adinda, Resa Floris, Muhammad Irfan Jolio Figo Nesia Hani Putri Pebridani, Tari Resiahati Putri Rosali, Rita Srihasnita Sulistianingsih, Henny