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All Journal FIRM: Journal of Management Studies IJFBP International Journal of Family Business Practices
Fernando, Ph.D., Agus
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Unlocking the Path to International Expansion: Investigating the Impact of Managerial International Experience on SME Internationalization Fernando, Ph.D., Agus
FIRM Journal of Management Studies Vol 8, No 2 (2023): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v8i2.4661

Abstract

This study explores the influence of a manager's international experience on small and medium-sized enterprises' (SMEs) internationalization. Contrary to common beliefs, we challenge the notion that international experience is the primary driver of firm internationalization. Using a research model and empirical data from SME managers, we find that a manager's aggressiveness in international markets plays a pivotal role in determining the degree of internationalization achieved by their SME. Aggressiveness in seeking opportunities emerged as a crucial factor for successful internationalization. Additionally, the manager's perception of risk associated with international expansion significantly impacts their level of aggressiveness. Managers with lower risk perceptions are more inclined to pursue international opportunities assertively. On the other hand, a manager's international experience directly affects their ability to recognize opportunities and develop confidence in international markets, driving aggressive behaviors. These findings challenge conventional assumptions and emphasize the importance of a proactive approach to international expansion. The study contributes to a deeper understanding of the complex relationship between a manager's international experience, aggressiveness, and SME internationalization. We encourage future research to further investigate the multifaceted process of international entrepreneurship, offering new perspectives to enhance SME success in global markets.
From Satisfaction to Loyalty: A Study of Consumer Behavior in a Trendy Spicy Noodle Outlet Fernando, Ph.D., Agus
International Journal of Family Business Practices Vol 8, No 1 (2025)
Publisher : Faculty of Business, President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/ijfbp.v8i1.6229

Abstract

Introduction/Main Objectives: This study examines the factors influencing customer satisfaction and loyalty in a popular spicy noodle restaurant chain in Indonesia. The research focuses on how food quality, perceived value, and pricing affect customer experiences in the competitive quick-service restaurant industry.Background Problems: Despite the chain's rapid expansion, concerns about food quality consistency, hygiene standards, and perceived value have emerged as potential threats to customer retention. This study aims to identify which factors most significantly impact satisfaction and subsequent behavioral intentions.Novelty: This research provides unique insights into consumer behavior in Indonesia's growing quick-service noodle sector, employing an integrated model that connects product attributes with post-purchase behaviors like word-of-mouth and revisit intentions.Research Methods: Using a quantitative approach, data was collected from 237 customers through structured questionnaires. Structural Equation Modeling (SEM) was employed to analyze the relationships between food quality, perceived value, price, satisfaction, word-of-mouth, and revisit intentions.Finding/Results: The analysis reveals that while price significantly affects satisfaction, food quality shows limited impact. Customer satisfaction strongly influences both word-of-mouth recommendations and revisit intentions, with word-of-mouth serving as a key mediator in driving customer loyalty.Conclusion: The findings suggest that restaurant operators should prioritize value perception and pricing strategies over mere food quality improvements. Enhancing overall customer satisfaction appears crucial for generating positive word-of-mouth and encouraging repeat visits in the competitive noodle restaurant market.
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