Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Pena Justisia: Media Komunikasi dan Kajian Hukum
Agung Krisprimandoyo, Denpharanto
Unknown Affiliation
Law, Crime, Criminology & Criminal Justice

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Reputation and Risk Management in Promotional Activities in Relation to the Brand Identity of IQOS Agung Krisprimandoyo, Denpharanto
Pena Justisia: Media Komunikasi dan Kajian Hukum Vol. 23 No. 2 (2024): Pena Justisia
Publisher : Faculty of Law, Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/pj.v23i2.4311

Abstract

It aims to reveal the interaction between reputation, risk management, and promotional efforts through conventional and digital forms. It provides an understanding of the IQOS brand identity strategy, insights into the link between reputation management and promotional efforts, and the critical role of strategic communications in shaping. This research used Qualitative methods, such as in-depth interviews and focus group discussions, offer valuable insights into stakeholders' perceptions, attitudes, and emotions related to IQOS's promotional activities. The investigation carried out on the promotional activities of IQOS has revealed intricate observations regarding the brand's reputation and techniques for managing risks. The study employs a comprehensive methodology that includes qualitative approaches, comparative analysis, ethnographic research, case study analysis, and content analysis. Through this complex approach, the study reveals several significant discoveries. This research provides a comprehensive analysis of IQOS, examining the intricate relationship among reputation, risk management, and promotional tactics.
Co-Authors