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All Journal Rihlah Iqtishad: Jurnal Bisnis dan Keuangan Islam Managing: Jurnal Bisnis dan Manajemen
Nur Ina Avia
Unknown Affiliation
Religion Economics, Econometrics & Finance Social Sciences

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Business Feasibility Study Analysis on Marketing Strategy of Maha Karya Madurasa Bread Factory in Tanah Merah Bangkalan Nur Ina Avia; Abdur Rohman
Managing: Jurnal Bisnis dan Manajemen Vol. 2 No. 1 (2025)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/managing.v2i1.7

Abstract

This research aims to analyze the business feasibility of the marketing strategy of the Maha Karya Madurasa Bread Business Factory in Tanah Merah Bangkalan. The research method used is descriptive with a qualitative approach. Primary data was obtained through interviews and observations, while secondary data was obtained from literature studies and related documents. The research results show that the Maha Karya Madurusa Bread Factory has a fairly good marketing strategy. The marketing strategy includes determining prices, products, promotions and sales places that suit the target market. This factory also has competitive advantages compared to other competitors, namely quality products, affordable prices and good service. Based on the results of this research, it can be concluded that the Maha Karya Madurasa Bread Business Factory has a good marketing strategy and good business feasibility. Therefore, companies need to continue to improve their marketing strategies and maintain the quality of their products in order to compete in an increasingly competitive market.
Money Politics: An Islamic Economic Perspective (A Case Study of Regional Head Elections in Indonesia) Miftahur Rohmah; Nur Ina Avia; Wildan Setiawan; Mashudi
Rihlah Iqtishad: Jurnal Bisnis dan Keuangan Islam Vol. 2 No. 2 (2025): Islamic Business and Financial Innovation
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/rihlah.v2i2.25

Abstract

This research examines the phenomenon of money politics in regional head elections in Indonesia from the perspective of Islamic economics. Money politics refers to the practice of providing financial or material incentives to voters in order to influence their choices. This practice not only contradicts the principles of a healthy democracy but also violates the values of Islamic economics, which prioritize justice, transparency, and social responsibility. In Islamic economics, transactions or actions that lead to injustice, manipulation, and social harm are strictly prohibited (haram) because they threaten the balance and harmony within society. This study employs a qualitative approach using a case study method, in which data were collected through interviews, observations, and documentation related to cases of regional head elections in Indonesia involving money politics practices. The research findings reveal that money politics distorts the electoral process, results in the election of low-quality leaders, and weakens political legitimacy in society. From the perspective of Islamic economics, money politics undermines the moral and spiritual integrity of society because it encourages voters to act dishonestly and neglect their moral responsibilities. The implications of this research suggest the implementation of stricter preventive measures in election monitoring, more in-depth political education based on Islamic values, and the strict enforcement of laws against money politics perpetrators. This study highlights the importance of the role of Islamic economics in strengthening ethics in political life and rejecting practices that cause harm to the wider community.
Co-Authors abdur rohman Mashudi Miftahur Rohmah Wildan Setiawan