Article Per Year (5 Year)
p-Index From 2020 - 2025
0.61
P-Index
This Author published in this journals
All Journal GEMA EKONOMI Jurnal Ekonomi Trisakti
khusosi, Akhmad
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Pengaruh Facility Service Quality, Interactive Service Quality terhadaap Word of Mouth yang dimediasi oleh Satisfaction pada Nasabah Bank BCA di Tanggerang Kota febianto, Iyan; Riorini, Vandayuli; khusosi, Akhmad
GEMA EKONOMI Vol 12 No 3 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

This study uses 3 variables consisting of One independent variable, namely word of mouth, one mediating variable, namely satisfaction and two independent variables, namely the quality of facility services and the quality of interactive services. Which aims to analyze the quality of service facilities, the quality of interactive services to word of mouth mediated by satiffaction. The sample used in this study was BCA bank customers in Tangerang City. Through a survey using a questionnaire with a total of 120 respondents and the method of data analysis in this study using the structural equation model (SAM) with AMOS version 23 software, the results of this study indicate that the variable quality of service facilities and quality of interactive services have a positive effect on satisfaction. However, it does not have a significant effect on word of mouth if you look at the role of satisfaction as a mediating role, which is sufficient to influence the quality of service facilities and the quality of interactive services on customer satisfaction at BCA Tangerang City bank. But these results add support and extend the findings of this article. These findings suggest that employee satisfaction fully mediates the relationship between facility service quality and interactive service quality, although we find a non-specific effect, the findings of this study account for the fact that the presence of bank customers who have fully service quality mediates the relationship between satisfaction and quality, which is in line with the model applied in actual research.
Pengaruh Facility Service Quality, Interactive Service Quality terhadaap Word of Mouth yang dimediasi oleh Satisfaction pada Nasabah Bank BCA di Tanggerang Kota febianto, Iyan; Riorini, Vandayuli; khusosi, Akhmad
GEMA EKONOMI Vol 12 No 3 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

This study uses 3 variables consisting of One independent variable, namely word of mouth, one mediating variable, namely satisfaction and two independent variables, namely the quality of facility services and the quality of interactive services. Which aims to analyze the quality of service facilities, the quality of interactive services to word of mouth mediated by satiffaction. The sample used in this study was BCA bank customers in Tangerang City. Through a survey using a questionnaire with a total of 120 respondents and the method of data analysis in this study using the structural equation model (SAM) with AMOS version 23 software, the results of this study indicate that the variable quality of service facilities and quality of interactive services have a positive effect on satisfaction. However, it does not have a significant effect on word of mouth if you look at the role of satisfaction as a mediating role, which is sufficient to influence the quality of service facilities and the quality of interactive services on customer satisfaction at BCA Tangerang City bank. But these results add support and extend the findings of this article. These findings suggest that employee satisfaction fully mediates the relationship between facility service quality and interactive service quality, although we find a non-specific effect, the findings of this study account for the fact that the presence of bank customers who have fully service quality mediates the relationship between satisfaction and quality, which is in line with the model applied in actual research.
ANTESEDEN DAN KONSEKUENSI BRAND IMAGE Khusosi, Akhmad; Fatik Rahayu
Jurnal Ekonomi Trisakti Vol. 4 No. 1 (2024): April
Publisher : Lembaga Penerbit Fakultas EKonomi dan Bisnis 

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jet.v4i1.19387

Abstract

Tujuan penelitian ini untuk analisa Service Quality, Brand Image, Customer Satisfaction, dan Customer Loyalty. Dalam penelitian menggunakan sampel berjumlah 200 responden dengan karakteristik yang pernah mengunjungi supermartket Lotte Mart. Teknik pengambilan sampel yang digunakan yaitu Purposive sampling. Analisis data menggunakan metode SEM dengan alat SPSS dan AMOS. Hasil menunjukkan bahwa 1. Service Quality mempengaruhi positif terhadap Brand Image 2. Service Quality tidak mempengaruh terhadap Customer Satisfaction 3. Service Quality tidak mempengaruhi positif terhadap Customer Loyalty 4. Brand Image mempengaruhi positif terhadap Customer Satisfaction 5. Brand Image tidak mempengaruh positif terhadap Customer Loyalty 6. Customer Satisfaction mempengaruh positif terhadap Customer Loyalty.  Hasil penelitian ini dapat bermanfaat bagi pengelola supermarket Lotte Mart untuk merancang strategi promosi yang tepat.
Co-Authors Fatik Rahayu febianto, Iyan Riorini, Vandayuli