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All Journal Jurnal Aplikasi Dan Inovasi Ipteks SOLIDITAS JITEEHA: Journal of Information Technology Applications in Education, Economy, Health and Agriculture
Wahyudi, M. Ilham Setyo
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Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Social Sciences

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Analysis of Puchase Patterns on Office Stationery Sales Data using Apriori Algorithm Wahyudi, M. Ilham Setyo; Nurdiyansyah, Firman; Kristianti, Dini
Journal of Information Technology application in Education, Economy, Health and Agriculture Vol. 2 No. 3 (2025): October
Publisher : Lumina Infinity Academy Foundation

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Abstract

This study analyzes purchasing patterns in office stationery sales using the Apriori algorithm, a data mining method for generating association rules and frequent itemsets. The research examines transaction data to identify combinations of frequently purchased items, aiming to improve inventory management and marketing strategies. The Apriori algorithm calculates metrics such as support, confidence, and lift to determine strong associations between items. Results indicate key purchasing patterns, such as frequent copurchases of notebooks and pencils, which inform targeted promotions and stock planning. The findings highlight the potential of data-driven decisionmaking to enhance business efficiency and customer satisfaction in the retail sector.
Co-Authors Dini Kristianti, Dini Firman Nurdiyansyah, Firman Prasetyo, Rino Ayogi Adi Purbo Suwandono Putra, Gusty Nanda Kharisma Ramadhani, Auzhar Rafli