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All Journal El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Elysia Shefie Patricia
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Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Analisis Strategi Pemasaran Produk Simpanan Aman Terencana (Simantra) Pada KSPPS BMT Aman Utama Cabang Pengkol Jepara Elysia Shefie Patricia; Wahidullah; Cahyaning Budi Utami
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.7084

Abstract

This research aims to analyze the marketing strategy for Planned Safe Savings (SIMANTRA) products at KSPPS BMT Aman Utama Pengkol Branch. The research method used is qualitative research with data collection techniques through direct observation in the field and an interview process with the head of the KSPPS BMT Aman Utama Pengkol Branch. The research results show that KSPPS BMT Aman Utama Pengkol Branch in implementing the marketing strategy for planned safe savings products (SIMANTRA) consists of five steps, namely: Prospecting, Approaching, Presentation, Handling Objection, and Ideal Closing. Apart from these five steps, KSPPS BMT Aman Utama also uses the "word of mouth" method which can be carried out by members who use the Planned Safe Savings (SIMANTRA) product by providing information and inviting friends, family and neighbors to use the product.
Co-Authors Cahyaning Budi Utami Wahidullah