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All Journal Economic Reviews Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Rio Kartika
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Promo Harbolnas Terhadap Pembelian Impulsif di Shopeepay Rio Kartika; Ine Mayuni; Dessy Damayanthy
Economic Reviews Journal Vol. 3 No. 4 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i4.503

Abstract

The phenomenon of online shopping that causes the emergence of impulsive purchases, especially at the Shopee Harbolnas festival. The many conveniences offered and the promotional activities carried out stimulate consumers to make impulse purchases. The purpose of this study was to determine the effect of the influence of the harbolnas promo on impulse purchases at shopeepay. This research uses quantitative methods. The sample in this study amounted to 30 respondents using purposive sampling technique. The data analysis process uses simple linear regression analysis. The results of the research on harbolnas promo have a significant positive effect on impulse purchases at shopeepay. The amount of influence is 38%, the remaining 62% is influenced by other factors outside the variables not used in the study
Pengaruh Online Customer Review dan Rating Terhadap Keputusan Pembelian Produk Halal Melalui Marketplace: Studi Kasus pada Mahasiswa Fakultas Syariah IAI-Nasional Laa Roiba Bogor Evi Novita; Rio Kartika; Rintari Anis Fadilah
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 3 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i3.5442

Abstract

Market places are an alternative for carrying out buying and selling activities easily because they can be done online. This research aims to determine the partial and simultaneous influence of Online Customer Reviews and Ratings on decisions to purchase halal products through the Marketplace. The population in this study were all students at the Sharia Faculty of IAI-National Laa Roiba Bogor and the samples used were based on the Tabachic & Fidell approach, the number of samples used was 35 samples. The results of the analysis show that partially online customer reviews have a significant positive effect and ratings do not have a significant effect on purchasing decisions. Simultaneously, online customer reviews and ratings have a significant influence on purchasing decisions.
Co-Authors Dessy Damayanthy Evi Novita Ine Mayuni Rintari Anis Fadilah