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Rio Kartika
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Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Promo Harbolnas Terhadap Pembelian Impulsif di Shopeepay Rio Kartika; Ine Mayuni; Dessy Damayanthy
Economic Reviews Journal Vol. 3 No. 4 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i4.503

Abstract

The phenomenon of online shopping that causes the emergence of impulsive purchases, especially at the Shopee Harbolnas festival. The many conveniences offered and the promotional activities carried out stimulate consumers to make impulse purchases. The purpose of this study was to determine the effect of the influence of the harbolnas promo on impulse purchases at shopeepay. This research uses quantitative methods. The sample in this study amounted to 30 respondents using purposive sampling technique. The data analysis process uses simple linear regression analysis. The results of the research on harbolnas promo have a significant positive effect on impulse purchases at shopeepay. The amount of influence is 38%, the remaining 62% is influenced by other factors outside the variables not used in the study
Pengaruh Harga dan Kualitas Produk Terhadap Kesejahteraan Petani Manggis di Desa Karacak Melalui Pendapatan Rio Kartika; Dita, Tia; Hadi, Sholikul
Economic Reviews Journal Vol. 5 No. 2 (2026): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v5i2.1128

Abstract

This study aims to analyze the direct and indirect influence of price and product quality on the welfare of mangosteen farmers in Karacak Village, with income as an intervening variable. The number of samples was 81 respondents determined through purposive sampling. Data were collected through questionnaires, unstructured interviews, and literature studies. The data analysis method used path analysis with the help of SPSS software version 21. The results of the direct influence study show that there is an influence of price on farmers' welfare and income, while product quality has no effect on farmers' welfare and income. The indirect influence of prices on farmers' welfare through income is quite influential, while the quality of products on farmers' welfare through income is very weak and is considered to have no effect.
Co-Authors Dessy Damayanthy Dita, Tia Hadi, Sholikul Ine Mayuni