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All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah International Journal of Economics and Management Research
Nerys Lourensius
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Analisa Minat Nasabah PT. BPR Chandra Muktiartha dengan Strategi Marketing Mix Tobit Lala Sadodolu; Nerys Lourensius; Asih Endah Subandiyah
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 8 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i8.8173

Abstract

This study aims to evaluate the impact of the marketing mix strategy (7Ps) - which includes product, price, place, promotion, people, process, and physical evidence - on customer attraction at PT BPR Chandra Muktiartha. The approach used is quantitative with multiple linear regression analysis techniques through SPSS software version 25. The study involved 100 respondents who are active customers of the bank. The results show that overall, the seven components of the marketing mix have a significant influence on customer interest. Individually, six variables namely product, price, promotion, people, process, and physical evidence proved significant, while the place variable did not have a significant impact. The coefficient of determination of 0.610 indicates that 61% of the variation in customer interest is explained by the variables in the marketing mix. The findings provide important input for BPR management to design a more optimal marketing strategy to reach and retain customers.
Optimizing Motor Vehicle Inspection Services in Klaten to Improve User Access Through Quality Service Olyvetrisia Olyvetrisia; Nerys Lourensius
International Journal of Economics and Management Research Vol. 3 No. 3 (2024): December : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v3i3.422

Abstract

This study aims to analyze and optimize the service system at the Motor Vehicle Inspection Division of the Transportation Agency in Klaten Regency. The method employed is a qualitative approach, which includes in-depth interviews, direct observations, and document studies. The findings indicate that approximately 70% of users complain about excessive waiting times, while 60% express dissatisfaction with the quality of service. Additionally, complicated procedures and a lack of clear information contribute to user dissatisfaction. To address these issues, the study recommends implementing an online registration system and a mobile application to enhance efficiency and transparency. Improving communication and information dissemination to users, along with continuous training for staff, is also deemed crucial for enhancing service quality. With these measures, it is expected that the Transportation Agency can meet public expectations and create a better user experience. This research contributes to the development of public policies that are more responsive to community needs
Pengaruh Pelayanan dan Citra Merek Terhadap Kepuasan Pelanggan Maskapai Penerbangan Citilink Kaela Andiennita; Nerys Lourensius
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 3 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i3.7337

Abstract

This study aims to explore the impact of service quality and brand image on customer satisfaction in Citilink airline. Utilizing a quantitative approach, data was collected through a questionnaire distributed to 200 respondents who have used Citilink services. The analysis results indicate a significant positive relationship between service quality and customer satisfaction, with an average satisfaction score of 4.5 on a 5-point scale. Approximately 85% of respondents rated Citilink staff as responsive, while 30% expressed dissatisfaction with cabin cleanliness. Brand image also contributes to customer satisfaction, as 78% of respondents who perceived the brand image positively reported high satisfaction levels. This research identifies a synergy between service quality and brand image, with 82% of respondents linking high service quality to a strong brand image. These findings emphasize the importance for Citilink to integrate both aspects into its marketing and service development strategies to enhance customer experience and strengthen loyalty. The study is expected to contribute to the development of strategies within the competitive airline industry.
Co-Authors Asih Endah Subandiyah Kaela Andiennita Olyvetrisia Olyvetrisia Tobit Lala Sadodolu