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All Journal Innovative: Journal Of Social Science Research As-Syirkah: Islamic Economic & Financial Journal
Ajuj, Sausan Syarifatul
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Other

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Journal : Innovative: Journal Of Social Science Research

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Optimalisasi Pengelolaan Data Nasabah Melalui Website BTN Smart di Bank BTN Kantor Cabang Pembantu UNESA Ketintang Ajuj, Sausan Syarifatul; Fauziah, Sumaniah
Innovative: Journal Of Social Science Research Vol. 5 No. 2 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i2.17592

Abstract

This research focuses on optimizing customer data management through the BTN Smart website at Bank BTN UNESA Ketintang sub-branch office, as part of the digital transformation in banking services. The BTN Smart website is designed to increase the efficiency, effectiveness and security of managing customer data, as well as providing easy access to banking services for customers. This research aims to analyze the efficiency of using the BTN Smart website in managing customer data, evaluate the implementation of its features, and understand the role of digitalization in improving the quality of banking services. The use of the BTN Smart website in managing customer data at Bank BTN UNESA Ketintang Sub-Branch Office increases the efficiency and accuracy of the data input process, facilitates prospect management, and supports the implementation of digitalization through automation and effective real-time monitoring by staff and management.
Co-Authors Anggraeni, Dwi Putri Fardani, Laelly Kusuma Ayu Fauziah, Sumaniah Yuniar Wardani