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All Journal Konvergensi : Jurnal Ilmiah Ilmu Komunikasi Innovative: Journal Of Social Science Research
Harahap , Halomoan
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Humanities Computer Science & IT Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Implementasi Cyber Public Relations dalam Membangun Citra Positif Polres Metro Jakarta Barat pada Sosial Media Instagram @polres_Jakbar Komalasari, Khoiriyah Nur; Harahap , Halomoan
Innovative: Journal Of Social Science Research Vol. 5 No. 2 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i2.18172

Abstract

Compared to the implementation of Cyber Public Relations on other Metro Police Instagram social media, the implementation of Cyber Public Relations of West Jakarta Metro Police has advantages such as having a Polri TV program on video reels content on Instagram social media @polres_jakbar. Not only that, @polres_jakbar also publishes a lot of information such as police activities and programs, information about missing people, press releases, holiday greetings, quotes or promotions and of course there is educational video content that is attractively packaged in collaboration with several influencers, of course, every content published with infographics that are easy to understand and use supporting visuals, this is in line with the inspirational photography award, viralization and narrative awards to the Public Relations of West Jakarta Metro Police. Qualitative approach with case study research type and descriptive in nature, with data obtained through interviews, observation, and documentation analysis. The results show that the implementation process of Cyber Public Relations of West Jakarta Metro Police on Instagram social media uses the 7C PR program, namely credibility, context, content, clarity, continuity and consistency, channel, and capability of the audience. The implementation of Cyber Public Relations on Instagram has had a positive impact on changing the image of West Jakarta Metro Police.
STRATEGI KOMUNIKASI PEMASARAN TEH TONG TJI MELALUI INSTAGRAM DALAM MEMBANGUN BRAND RECOGNITION Anandianskha, Sawaviyya; Harahap , Halomoan
Konvergensi Vol 6 No 1 (2025): Konvergensi: Jurnal Ilmiah Ilmu Komunikasi (Juni 2025)
Publisher : Program Studi Ilmu Komunikasi Universitas Paramadina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51353/gfx67n74

Abstract

Digital transformation has reshaped marketing practices, with Instagram emerging as a key platform for building brand recognition. This study examines the marketing communication strategy of Teh Tong Tji on Instagram, emphasizing the use of Reels, Stories, and visual elements to enhance audience engagement. A qualitative approach, guided by Social Media Engagement Theory (SME), was employed through in-depth interviews, content observation, and document analysis. Findings reveal that audience engagement remains limited due to inconsistencies in delivering relevant and appealing content. Among the available features, Reels and Stories proved most effective in generating higher interaction rates, including likes, comments, and shares. Visual storytelling, particularly product introduction videos, was found to play a significant role in strengthening brand recognition. Thematic analysis further highlights the necessity of aligning content strategies with audience preferences, as well as the importance of ongoing evaluation to optimize algorithm performance. This study contributes to the digital marketing literature by offering insights into how traditional brands can adapt their communication strategies to remain competitive in the social media era. Practical recommendations include enhancing content consistency, leveraging interactive features, and refining visual elements to better meet audience needs and foster stronger brand recognition.
Co-Authors Anandianskha, Sawaviyya Komalasari, Khoiriyah Nur