Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal JEBD
, Suraidah
Unknown Affiliation
Economics, Econometrics & Finance Engineering

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Platform Digital Terhadap Pola Konsumsi Di Kalangan Milenial Fitrah Rianti; , Risda; , Miyana; , Suraidah
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 3 (2025): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Digital platforms have become an integral part of millennials' lives, influencing various aspects of their lives, including consumption patterns. This study aims to analyze the impact of digital platform usage on millennials' consumption patterns in Indonesia. This study uses a quantitative approach by directly interviewing information sources (people), observation, and documentation. The results of the study show that digital platforms influence millennials' consumption behavior in terms of product choices, purchase frequency, and payment preferences. In addition, social media and e-commerce applications have proven to be the main catalysts for changes in consumption patterns. This study provides important implications for business actors to understand millennial consumer behavior in the digital era.
Co-Authors , Miyana , Risda Fitrah Rianti