Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Review of Management and Entrepreneurship
Gunawan, Kartika
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Analysis of Hedonic Lifestyle Impact on Irrational Purchasing Behavior with Social Acknowledgement as a Moderating Variable Anggraeni, Yustina; Gunawan, Kartika
Review of Management and Entrepreneurship Vol. 8 No. 1 (2024): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v8i1.4393

Abstract

This study aims to examine the critical role of social acknowledgment in moderating the relationship between hedonic lifestyles and irrational buying behavior, particularly in the context of luxury products among Generation X, Millennials, and Generation Z in Indonesia. The research objective is to assess how social acknowledgment influences the extent to which individuals with hedonic lifestyles engage in irrational purchasing. The method involves purposive sampling, collecting 256 valid responses. The results reveal that while a hedonic lifestyle significantly impacts irrational purchasing decisions, social acknowledgment amplifies this effect, leading individuals to engage in more impulsive and excessive buying behavior. These findings highlight the importance for marketers and corporate policymakers to consider status-oriented and socially acknowledged marketing strategies to effectively target these consumer groups. The implications suggest that social acknowledgment can be a powerful driver in luxury product consumption, emphasizing the need for marketing approaches that resonate with consumers' desires for social recognition.
Co-Authors Anggraeni, Yustina