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All Journal Jurnal Review Pendidikan dan Pengajaran (JRPP) Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik
Faaroek, Safiani A.
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Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Analisis Semiotika Pemaknaan Kerokan Pada Iklan Kredivo Versi "Kerokan Sefleksibel Itu" Andrian, Jeremy Manuel; Tambunan, Resman Muharul; Faaroek, Safiani A.
Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Vol 5 No 2 (2022): Global Komunika
Publisher : FISIP UPNVJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/gk.v5i2.4728

Abstract

Salah satu industri yang sedang berkembang yakni industri financial technology. Pada iklan terdapat pesan tersembunyi di luar dari pesan yang nyata disampaikan dalam iklan termasuk iklan Kredivo versi “Kerokan Seflekfibel Itu”.  Tujuan dari penelitian ini adalah untuk mengetahui tanda berdasarkan ikon, indeks dan simbol dan makna kerokan dalam iklan Kredivo versi “Kerokan Sefleksibel Itu”. Teori utama yang digunakan dalam penelitian ini adalah teori semiotika Charles Sanders Peirce. Metode penelitian yang digunakan yaitu analisis semiotika Charles Sanders Peirce di mana peneliti memfokuskan padatanda berdasarkan objek yang terdiri dari ikon, indeks dan simbol.Penelitian ini menggunakan paradigma konstruktivisme dengan jenis data menggunakan pendekatankualitatif deskriptif. Hasil penelitian ini menunjukkan ikonnya adalah potongan-potongan gambar terlampir yang mewakili keadaan sebenarnya di mana terdapat seorang pria yang hendak melakukan kerokan. Indeksnya merupakan potongan-potongan gambar terlampir yang menjadi tanda bahwa ada sesuatu yang memengaruhi terciptanya gambar tersebut. Simbol yang terkandung yaitu persiapan kerokan, fleksibilitas, simplisitas, futuristis, kemudahan pemakaian Kredivo, dan solusi dari masalah. Beberapa makna kerokan yang digunakan Kredivo untuk menyampaikan pesan pemasaran melalui iklan Kredivo versi “Kerokan Sefleksibel Itu” antara lain menggambarkan kemudahan penggunaan Kredivo, proses yang cepat, fleksibilitas Kredivo, kepercayaan konsumen terhadap Kredivo, dan Kredivo sebagai solusi dari masalah pembayaran. Diperoleh kesimpulan yakni ikon, indeks, simbol menandakan seorang pria kerokan dengan tubuh fleksibel melalui proses penyuntingan dan perekaman sehingga menciptakan simbol-simbol berupa makna kerokan yang menggambarkan fleksibilitas, simplisitas, futuristis, kemudahan pemakaian Kredivo, dan solusi dari masalah.ANALISIS SEMIOTIKA PEMAKNAAN KEROKAN PADA IKLAN KREDIVO VERSI “KEROKAN SEFLEKSIBEL ITU”
PENGARUH PERSONAL BRANDING TASYA DI INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN PRODUK MOTHER OF PEARL Tarina, Miftah; Faaroek, Safiani A.; Resman Muharul
Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Vol 6 No 1 (2023): Global Komunika Vol. 6 No. 1 2023
Publisher : FISIP UPNVJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/gk.v6i1.6263

Abstract

Social media is the result of the development of technological advances. Instagram is one form of social media. Instagram is the right platform to promote a product, one of which is makeup products that are favored by Indonesian women to support their appearance. Local products innovate and promote to introduce their products to the public and compete with global-scale beauty products to take advantage of beauty influencers on Instagram social media so that the promotional reach can be right on target. One of the most influential beauty influencers for consumers is Tasya Farasya. Tasya Farasya is a beauty influencer who is quite well known on Instagram with strong and attractive personal branding, which can be seen from her always glamorous appearance and honesty in conducting product reviews. Tasya Farasya officially launched her beauty brand "Mother of Pearl" with her first three products. The purpose of this study was to determine the effect of Tasya Farasya's personal branding on Instagram on purchasing decisions for Mother of Pearl products. This study uses the grand theory of S-O-R (Stimulus, Organism, Response). The research method uses a descriptive correlational quantitative approach with a survey method. The population used was 100 respondents with the criteria of Instagram followers Tasya Farasya, women aged 18-34 years, and interested in Mother of Pearl products. The data collection technique used a questionnaire with correlation coefficient and regression analysis techniques. The results of the t-count 3.854 > 1.984, indicate that H0 is rejected and H1 is accepted, meaning that there is an influence of Tasya Farasya's personal branding on Instagram on the purchase decision of Mother of Pearl products.
USE OF INSTAGRAM SOCIAL MEDIA BY JABODEBEK LRT PUBLIC RELATIONS AS INFORMATION MEDIA FOR THE COMMUNITY Faaroek, Safiani A.; Sayidah, Umm
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 1 (2024): Volume 7 No 1 Tahun 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i1.26186

Abstract

Instagram is a social media application whose users are increasing to the point where it occupies the second most frequently used social media position. This makes Jabodebek LRT use Instagram to spread an information. LRT Jabodebek is one of the transportation companies that has been using Instagram since 2016. By using Instagram as a medium of information to the public, it's able to make people aware of information about LRT Jabodebek and get a good response from the public. The purpose of this research is to find out how Public Relations of LRT Jabodebek utilizes social media Instagram to provide information to the public. The subject of this research is the public relations of LRT Jabodebek , while the research object is Instagram @Lrt_Jabodebek. The method in this research is a qualitative method with a case study type of research and uses diffusion of innovation theory developed by Everett Rogers. The key informants in this research are (1) Public Relations officer of LRT Jabodebek (2) Public Relations Expert of LRT Jabodebek . For the supporting informants in this research are two followers of Instagram @Lrt_Jabodebek. The results of this research are in using Instagram social media as an information medium for the public, LRT Jabodebek through the innovation diffusion stage in producing information content until the public likes it.
Co-Authors Andrian, Jeremy Manuel Sayidah, Umm Tambunan, Resman Muharul Tarina, Miftah