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All Journal International Journal of Multidisciplinary: Applied Business and Education Research
Aguilar, Teresa A.
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Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Environmental Science Medicine & Pharmacology

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Perspective of SME’s: Assessing the Profound Impact of Big Establishments on Small and Medium Enterprises (SME’s) at Poblacion, Mandaon, Masbate Sabaulan, Jelyn C.; Aguilar, Teresa A.; Villester, Sharmaena M.; Desales, Regane B.; Badiana, Karla Mae G.
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 6 No. 2 (2025): International Journal of Multidisciplinary: Applied Business and Education Rese
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.06.02.30

Abstract

The operation of SMEs produces a large share of employ-ment and income generation, and they are essential in distrib-uting commodities for consumption. The municipality of Man-daon becomes more and more progressive, and the increasing number of big establishments has been described as a threat to the SME's day-to-day activities. Therefore, this study empha-sized SMEs rather than big establishments. To address this problem, researchers evaluated the profound impact of big es-tablishments on small and medium enterprises (SMEs) in Ba-rangay Poblacion, Mandaon, Masbate. The data from the aforementioned situation and problem were gathered through a survey utilizing a self-made Likert-scale questionnaire, which was then evaluated by reliability testing using SPSS statistics. The reliability statistics indicate that the high Cronbach's alpha value of.987 suggests very strong internal consistency among the items in the scale. It was distributed to 50 respondents, who are small and medium enterprises (SMEs) that were chosen through a purposive sampling design. The findings of the study show that the existence of big establishments has an adverse impact on the operation of small and medium enterprises (SMEs). Based on the analysis of the data, the monthly sales, revenue, and pricing of SMEs were affected. In addition, the customers were highly affected by the opening of the big estab-lishment, and the results were analyzed through weighted mean and multivariate analysis. As a result, the researchers will recommend a comprehensive capacity building activity entitled GROW-ME: Generating Revenue Opportunities for Well-Managed Enterprises. it is an innovative extension activity, of-fering training program, workshop and mentorship opportunity to implement various development strategies. This initiative is designed to enhance the skills and capabilities of SME owners and employees. Minimizing the influence of big establishments on SME’s can be crucial for fostering a competitive and diverse business environment.
EntrepRise Food Garden in Facebook: The Efficiency of Social Advertising among College Students Aguilar, Teresa A.; Tombocon, Nonalyn D.
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 4 No. 6 (2023): International Journal of Multidisciplinary: Applied Business and Education Rese
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.04.06.12

Abstract

One of the most important social developments of the past ten years has been Facebook's meteoric ascent to prominence as a social networking site. Organizations seek to use Facebook for a variety of reasons, including to exchange and disseminate information, sell goods or services, maintain contact with current and new consumers, learn more about their customers, and obtain additional benefits. Some of these objectives are listed below. This study's objective is to investigate and evaluate the efficiency of using Facebook as a medium for advertising purposes. Facebook is the focus of this study. It will make an effort to explain how effective Facebook is as a site for advertising and how that relates to the benefits that may be acquired, and it will do so by demonstrating how effective Facebook is as a site for advertising. College students who frequently encounter Facebook adverts on their mobile devices are going to be the focus of a survey that will be carried out with the use of a random sampling method. Facebook is helpful in describing new products and promoting them in a way that either creates or improves brand impressions in a range of markets and cultural contexts. This may be accomplished in different ways. It is essential for businesses to have a working knowledge of how to promote on Facebook and other social media platforms, particularly if they intend to expand their customer base among college students. In particular, it is essential for businesses to have a working knowledge of how to promote on Instagram.
Co-Authors Badiana, Karla Mae G. Desales, Regane B. Sabaulan, Jelyn C. Tombocon, Nonalyn D. Villester, Sharmaena M.