Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Journal of Accounting and Finance Management (JAFM)
Bellina Sihombing, Syintia
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Viral Marketing, Brand Image dan Kepercayaan Pelanggan Terhadap Keputusan Pembelian Purbasari Melalui Aplikasi Tiktok di Kota Batam Bellina Sihombing, Syintia; Erni Husein, Alice
Journal of Accounting and Finance Management Vol. 5 No. 6 (2025): Journal of Accounting and Finance Management (January - February 2025)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v5i6.1532

Abstract

Rapid technological developments have a significant impact on business development. Increasingly tight competition requires companies to be able to compete in order to maintain their existence in the business world. The purpose of this study was to determine whether viral marketing, brand image, and customer trust affect purchasing decisions. This study was conducted in Batam City with the subject of Purbasari through the TikTok application with a total of 100 respondents. The type of research used is quantitative research with a survey data collection method by distributing questionnaires. The results of the study showed that viral marketing had a positive and significant effect on Purbasari's purchasing decisions through TikTok, brand image had a positive and significant effect on Purbasari's purchasing decisions through TikTok, and customer trust had a positive and significant effect on Purbasari's purchasing decisions through TikTok.
Co-Authors Erni Husein, Alice