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All Journal Profilm: Jurnal Ilmiah Ilmu Perfilman & Televisi
Tumiar Berthalina Simatupang, S.I.Kom, M.I.Kom, Tumiar Berthalina Simatupang, S.I.Kom, M.I.Kom
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DISRUPSI EKONOMI KAITANNYA DENGAN START UP DI INDONESIA Tumiar Berthalina Simatupang, S.I.Kom, M.I.Kom, Tumiar Berthalina Simatupang, S.I.Kom, M.I.Kom
Profilm Jurnal Ilmiah Ilmu Perfilman dan Pertelevisian Vol. 2 No. 1 (2023): Volume 2, Nomer 1 - Maret 2023
Publisher : Akademi Komunikasi SAE Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56849/jpf.v2i1.23

Abstract

What is meant by the term Economic Disruption? And what does this have to do with start-ups that are already very developed in Indonesia today? And what is the start-up itself? There are still many questions related to today's businesses? Why can this type of business compete with big businesses in Indonesia today? In the era of industry 4.0, all of which are digital eras, many new start-ups have emerged. Where the role of start-ups is needed at this time, namely during a pandemic situation or a stay at home situation. But the emergence of new start-ups also has two sides, namely the side of success so that it is able to generate profits and also the side of failure that causes many losses. The question here is why it works and what influences it? And why do others fail, and what contributed to those failures? The above questions will be explained in detail in this journal. This research focuses on research in the field of economics and also the field of human resources where these two things are the key to success in a business. This research focuses on HR and finance research. And it is hoped that it can be an input for the success of start-ups, especially in the field of Creative Media.
KONSEP DUNIA DIGITAL MELALUI METAVERSE DAN KAITANNYA DENGAN PERKEMBANGAN INDUSTRI KREATIF Tumiar Berthalina Simatupang, S.I.Kom, M.I.Kom, Tumiar Berthalina Simatupang, S.I.Kom, M.I.Kom
Profilm Jurnal Ilmiah Ilmu Perfilman dan Pertelevisian Vol. 2 No. 2 (2023): Volume 2, Nomer 2 - September 2023
Publisher : Akademi Komunikasi SAE Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56849/jpf.v2i2.35

Abstract

2022 is predicted to be the biggest year for the metaverse, as Meta, Apple, Microsoft and Google are all set to release new hardware products and software services that can sustain new developments in the world of technology today and in the future. The next question for the community is what is meant by this Metaverse? What's the definition? What is its relevance and potential now and in the future? What technologies were directly involved in the development of this Metaverse? How is the Metaverse with the Creative Media Industry, especially the animation industry and the game industry? Methods The research is carried out with a qualitative method. The system used is a descriptive exploration system. The data collection method used is a literature study by looking for reference propositions that are applicable to cases or problems. Metaverse will be realized, because the technology needed to create a metaverse is already available, such as capable mobile device processors and game consoles, adequate internet infrastructure, and the existence of VR headsets and cryptocurrencies. And the most important thing, is that people are getting used to living in the online world because of the pandemic. But besides its growth Metaverse has obstacles in its growth? Are consumers or society all interested in the metaverse? Are there any problems with the law and its protection for users?
"Modifikasi Lirik Lagu bagi Kampanye Pemilu: Tinjauan Terhadap Aspek Hak Cipta dan Disposisi Moral Pencipta" Tumiar Berthalina Simatupang, S.I.Kom, M.I.Kom, Tumiar Berthalina Simatupang, S.I.Kom, M.I.Kom
Profilm Jurnal Ilmiah Ilmu Perfilman dan Pertelevisian Vol. 4 No. 1 (2025): Volume 4 Nomor 1 - Maret 2025
Publisher : Akademi Komunikasi SAE Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56849/jpf.v4i1.70

Abstract

Hak cipta dan hak moral pencipta memiliki konsekuensi hukum jika lirik lagu diubah untuk kepentingan kampanye pemilu. Namun, ini menjadi salah satu cara yang menarik untuk menyampaikan pesan politik. Tujuan penelitian ini adalah untuk menyelidiki masalah hukum dan moral yang muncul sebagai hasil dari perubahan lirik lagu dalam situasi ini. Metode penelitian adalah kualitatif melalui pendekatan deskriptif- analitis. Interview dan analisis dokumen kasus adalah bagian dari proses ini. Hasil penelitian adalah bahwa pemahaman yang tidak benar ataupun tidak penuh tentang hukum hak cipta dan pelaksanaannya menyebabkan banyak pelanggaran hak cipta. Bahkan hak moral pencipta sering diabaikan saat mengubah lagu. Penelitian menemukan bahwa edukasi hukum dan kebijakan yang lebih jelas harus diberikan untuk melindungi hak cipta dan melibatkan pencipta dalam proses modifikasi untuk mendorong praktik yang sesuai dan etis dalam kampanye politik
Analisis Sentimen dan Respon Publik terhadap Creative Entertainment Tumiar Berthalina Simatupang, S.I.Kom, M.I.Kom, Tumiar Berthalina Simatupang, S.I.Kom, M.I.Kom
Profilm Jurnal Ilmiah Ilmu Perfilman dan Pertelevisian Vol. 3 No. 1 (2024): Volume 3, Nomor 1 - Maret 2024
Publisher : Akademi Komunikasi SAE Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56849/jpf.v3i1.45

Abstract

This research highlights the importance of sentiment analysis and public response in the entertainment industry. Through social media data, patterns of response to creative content such as movies, TV shows, and games can be identified. Factors such as production quality, narrative,and cultural context influence public sentiment. The integration of this analysis in marketing strategies allows for the creation of more relevant and responsive content. Case studies, such as Electronic Arts' use of sentiment analysis, emphasize the importance of this approach in strategic  decision-making in the entertainment industry. This research method involves analyzing social media data to understand public response to creative entertainment content, the results of this study reveal patterns of public response to creative entertainment content such as movies, television shows, and video games through social media data analysis. Factors influencing positive and negative sentiment have been identified, including production quality, narrative, characters, themes, and social and cultural context. The integration of sentiment analysis resultsinto marketing strategies and content development in the entertainment industry can improve content quality and responsiveness to audience needs. By better understanding public response, entertainment industry practitioners can create content that is more relevant and engaging to their audiences. 
Merangkul Perbedaan:Strategi Efektif untuk Mendorong Diversitas dan Inklusi dalam Pengembangan KaryawanIndustri Media Kreatif Tumiar Berthalina Simatupang, S.I.Kom, M.I.Kom, Tumiar Berthalina Simatupang, S.I.Kom, M.I.Kom
Profilm Jurnal Ilmiah Ilmu Perfilman dan Pertelevisian Vol. 3 No. 2 (2024): Volume 3 Nomor 2 - September 2024
Publisher : Akademi Komunikasi SAE Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56849/jpf.v3i2.56

Abstract

The creative media industry faces challenges in building a diverse and inclusive work environment. Lack of representation of diversity in creative and managerial teams, hidden biases, and lack of awareness are some of the obstacles. Implementation of plans to increase diversity and inclusion is hampered by cultural resistance, lack of management support, recruitment challenges, limited resources, and difficulties in measuring progress. Solutions require commitment from all levels of the company and a holistic approach to achieve significant change. Research methodsused include literature analysis and surveys to collect data from various sources as well as participatory observation to understand the work context in depth. The results of the discussion highlight the challenges of diversity and inclusion in the creative media industry, including bias, lack of representation, and their impact on innovation and content quality. Recommendations include inclusive policies, awareness training, promotion of equal opportunities, and building supportive work environments. Cooperation between industry, government, and society is needed to create sustainable change.
Measuring the Impact of Changes in Production Incentives on theCompetitiveness of the Film and Television Industries: A Post-Strike Case Study in the United States and Canada Tumiar Berthalina Simatupang, S.I.Kom, M.I.Kom, Tumiar Berthalina Simatupang, S.I.Kom, M.I.Kom
Profilm Jurnal Ilmiah Ilmu Perfilman dan Pertelevisian Vol. 4 No. 2 (2025): Volume 4 Nomor 2 - September 2025
Publisher : Akademi Komunikasi SAE Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56849/jpf.v4i2.91

Abstract

Particularly after significant strikes in Hollywood in 2023 and 2024, the film and television sectors are currently facing significant challenges. This paper aims to explore how variations in production incentives affect the competitiveness of the film and television sector in the US and Canada. Through a qualitative approach and literature analysis, the study revealed that more competitive incentive policies in Canada could attract more film investment than states in the United States with less appealing regulations. Additionally, the study illustrates how the strikes have impacted investment decisions across sectors and disrupted production, thereby creating uncertainty that hampers the growth of the filmand television industries. This study advocates for policy changes to promote industry sustainability by emphasizing the importance of adaptive incentive strategies that respond to evolving global market dynamics. The findings should provide lawmakers and industry stakeholders with valuable insights and recommendations for enhancingcompetitiveness in the film and television sectors.
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