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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Manajemen DIVERSIFIKASI
Dewi, Oktaviana Ratna Sari
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Hubungan Gaya Hidup Dan Keputusan Pembelian Gen Z Terhadap Peningkatan Mutu Telur Asin Dewi, Oktaviana Ratna Sari; Ajat Sudrajat
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 1 (2025): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i1.6958

Abstract

This investigation aims to understand how the lifestyle of Gen Z individuals can influence their purchasing decisions regarding the improvement of salted eggs quality, influenced by the impact of technology and social media on their daily habits, including food choices. The research method employed was through an online survey by distributing a Google Form randomly to various age groups within Gen Z, with a sample size of approximately 100 respondents. The data obtained were then processed through validity and reliability tests, classical assumption tests (normality test, multicollinearity test, and heteroskedasticity test), multiple linear regression analysis, and hypothesis testing. The results of the analysis calculation indicate that the related variables are valid and reliable, the data are normally distributed, and there is no indication of multicollinearity or heteroskedasticity. For partial testing, it shows that the independent variables in the study, namely lifestyle (X1) with a calculated t-value of 2.761 > the tabulated t-value of 1.984, and purchasing decisions with a calculated t-value of 3.150 > the tabulated t-value of 1.984, meaning they contribute significantly to each independent variable towards the dependent variable, which is the improvement of salted eggs quality. Meanwhile, simultaneous testing obtained an F-value of 6.356 > the tabulated F-value of 3.090, indicating that both lifestyle (X1) and purchasing decision (X2) variables collectively contribute significantly to the improvement of quality (Y). Thus, the main conclusion drawn is that there is a strong connection between Gen Z's lifestyle and their purchasing decisions regarding the improvement of salted eggs quality.
Workload dan Work Life Balance Terhadap Turnover Intention Pada Generasi Z di Kota Bekasi Dewi, Oktaviana Ratna Sari; Ekawaty, Novian
Eqien - Jurnal Ekonomi dan Bisnis Vol 15 No 01 (2026): Journal Ekonomi dan Bisnia
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v15i01.2256

Abstract

This research aims to analyze the influence of workload and work-life balance on turnover intention among Generation Z employees in Bekasi City using a quantitative approach. At its core, this research addresses the structural and psychological difficulties Generation Z faces during their transition into professional life. Data were collected through questionnaires from 400 respondents aged 20 to 28 years, working as laborers, employees, or staff. The analysis was conducted using multiple linear regression and scale range measurements. The findings reveal that workload has a significant positive effect on turnover intention by 5.31%, while work-life balance has a significant negative effect of -23.87%. Simultaneously, both variables contribute 40.29% to turnover intention, while the remaining 59.71% is affected by other variables beyond this study. Companies are expected to formulate effective retention strategies to better manage the turnover intention among Generation Z employees in Bekasi City.
Co-Authors Ajat Sudrajat Ekawaty, Novian