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All Journal Parsimonia: Jurnal Akuntansi, Manajemen dan Bisnis
Rahman, Bima Agustiya
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Humanities Economics, Econometrics & Finance Education Social Sciences

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ANALISIS KEPUASAN PELANGGAN DALAM LAYANAN PENERBITAN BUKU UNTUK SMK: MENGEKSPLORASI FAKTOR-FAKTOR KUNCI DAN PENDEKATAN PENINGKATAN KUALITAS Zulvika, Hudria; Rahman, Bima Agustiya
Parsimonia - Jurnal Ekonomi dan Bisnis Vol 12 No 1 (2025): Parsimonia: Jurnal Akuntansi, Manajemen dan Bisnis
Publisher : Ma Chung Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33479/parsimonia.v12i1.1205

Abstract

The book publishing industry in Indonesia plays a crucial role in supporting the teaching and learning process at various educational levels, including Vocational High Schools (SMK). This study aims to analyze the level of customer satisfaction with book publishing services for SMK, identify key factors influencing satisfaction, and formulate approaches to improving service quality. This research employs a quantitative survey method involving SMK customers as respondents. The collected data is analyzed using descriptive statistics and factor analysis. The findings indicate that overall customer satisfaction falls into the "fairly satisfied" category. This study contributes to book publishers by providing insights into the needs and expectations of SMK customers and formulating targeted service quality improvement strategies.
Co-Authors Zulvika, Hudria