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All Journal SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan TGO Journal of Community Development
Ekmarinda, Een Yualika
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Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Scale up komersialisasi UKM abon melalui teknologi dan digital marketing Meilan, Ria; Kinanti, Kartika Ayu; Ekmarinda, Een Yualika
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 8, No 4 (2024): December
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v8i4.27432

Abstract

Abstrak Penerapan teknologi dan digital marketing tepat guna memaksimalkan produksi dan pendapatan UMKM Abon untuk mencapai stabilitas keuangan jangka panjang dan kinerja berkelanjutan. Strategi pelaksanaan program pengabdian masyarakat ini meliputi pendekatan partisipatif dengan melibatkan pemilik UMKM Abon Bu Edy dalam setiap tahapan program. Pelatihan dan pendampingan yang intensif dengan menambah pengetahuan mendalam tentang manajemen teknologi dan analisis kinerja pemasaran digital serta penyusunan laporan laporan keuangan. Hasil kegiatan ini menunjukkan adanya peningkatan kualitas produk yang dihasilkan UMKM Abon Bu Edy melalui penerapan mesin spinner peniris minyak. Dalam hal pelatihan dan pendampingan digital marketing dan branding produk UMKM Abon Bu Edy telah memiliki akun media sosial dan e-commerce juga label kemasan produk sebagai media penjualan, promosi dan branding produk. Untuk pelatihan dan pendampingan penyusunan laporan keuangan mitra telah menggunakan aplikasi yang tersedia umum untuk pencatatan transaksi. Melalui upaya tersebut, UMKM Abon Bu Edy mampu mengembangkan dan meningkatkan kualitas produknya, memanfaatkan teknologi secara lebih efektif, serta membangun jaringan pelanggan di ranah digital. Kata kunci: digital marketing; branding produk; laporan keuangan UMKM; pelatihan dan pendampingan; abon Abstract The application of technology and digital marketing is appropriate to maximize the production and income of Abon MSMEs to achieve long-term financial stability and sustainable performance. The strategy for implementing this community service program includes a participatory approach by involving Abon Bu Edy MSME owners in every stage of the program. Intensive training and mentoring by adding in-depth knowledge of technology management and digital marketing performance analysis and preparation of financial reports. The results of this activity show an increase in the quality of products produced by Abon Bu Edy MSMEs by applying oil spinner draining machines. Regarding training and mentoring for digital marketing and branding of Abon Bu Edy MSME products, they already have social media and e-commerce accounts and product packaging labels as a medium for sales, promotion, and product branding. For training and mentoring in preparing financial reports, partners have used publicly available applications for recording transactions. Through these efforts, Abon Bu Edy MSMEs can develop and improve the quality of their products, utilize technology more effectively, and build customer networks in the digital environment. Keywords: digital marketing; product branding; MSME’s financial reports; training and mentoring; abon
Operational Management Assistance at the Jaran Kencak Arts Organization Ermawati, Emmy; Yatminiwati, Mimin; Ekmarinda, Een Yualika
TGO Journal of Community Development Vol. 4 No. 1 (2026): January - June
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/jcd.v4i1.364

Abstract

The purpose of this study is to understand the need for operational management assistance in the art of Jaran Kencak Sri Katon Makmur in Lumajang Regency, East Java, and to formulate strategies that can support the sustainability and development of the traditional art. The methods used included in-depth interviews with the organization's leaders, players, local governments, and the community, which were then confirmed through a Forum Group Discussion (FGD). The data analysis technique was carried out with a descriptive qualitative approach, so that the research results emphasized more on the interpretation of meaning and socio-cultural dynamics. The results of the activity show that all parties have the same view on the importance of operational management assistance. The organization's leaders emphasized the need for more systematic planning, the players wanted a clear schedule and distribution of roles, the government saw great potential in the development of cultural tourism, while the community considered Jaran Kencak as a cultural identity that must be maintained. Confirmation through the FGD strengthens the findings, emphasizing that mentoring is an urgent need to maintain the sustainability of the arts. Art that does not have a management system tends to be stagnant, while art that is supported by structured management is able to survive and thrive. The practical implication of this research is the need for a sustainable mentoring program involving the government, academics, and the community, so that Jaran Kencak art can adapt to the dynamics of the times, expand the reach of the audience, and contribute to regional development through the art and tourism sectors.
Co-Authors Emmy Ermawati KINANTI, Kartika Ayu Meilan, Ria Yatminiwati, Mimin