Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Manajemen dan Ekonomi Kreatif Jurnal bintang manajemen
Bunga Astha Rizky
Unknown Affiliation
Decision Sciences, Operations Research & Management

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pentingnya Perencanaan Sumber Daya Manusia Dalam Sebuah Organisasi Violita Grace M; Anna Charlita Lay; Anas Tasya Hastin Hardini; Bunga Astha Rizky
Jurnal Bintang Manajemen Vol. 2 No. 2 (2024): juni : Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v2i2.3135

Abstract

Human resource planning is the first thing an organization or company must do when the company seeks better human resource management. All organizations or companies must determine their future with various different plans following current developments. Currently, changes are occurring quite rapidly, so organizations or companies must be able to keep up with the changes that are occurring quickly and precisely. Organizations or companies must be able to anticipate and adapt to change. Therefore, personnel planning is becoming increasingly important for companies, because the era of globalization, new technologies and organizational change processes overshadow organizational life repeatedly. An organization that is not supported by employees with good quantity, quality, strategy and function, of course the organization will find it difficult to maintain and develop its existence in the future, so that personal planning is successful. Human resource (HR) planning plays a crucial role in organizational success by ensuring the continuity of efficient and effective operations. In the context of globalization and rapid change, HR planning is becoming increasingly important to identify the need for quality and visionary human resources. The unique characteristics of an organization are also a focus in this abstract, where a unique business strategy can become a competitive advantage that is difficult for competitors to imitate. Evaluation of employee performance based on industry principles and the influence of organizational politics as well as a poor evaluation system on employees are also highlighted in this abstract. By understanding the critical challenges facing organizations, including in the context of globalization, HR planning can help organizations to strengthen their position in global competition and face change more adaptively.
Pengaruh Brand Image, Fear of Missing Out (FOMO) dan Price Discount terhadap Impulse Buying pada Produk Skincare di Platform E-Commerce Shopee Bunga Astha Rizky; Ni Ketut Yulia Agustini
Jurnal Manajemen dan Ekonomi Kreatif Vol. 4 No. 3 (2026): Juli: Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v4i3.753

Abstract

This study aims to analyze the influence of Brand Image, Fear of Missing Out (FOMO), and Price Discount on impulse buying behavior for skincare products on the Shopee e-commerce platform. In the rapidly evolving digital era, consumer purchasing patterns have shifted toward online platforms, where psychological and promotional factors significantly drive unplanned purchases. This research employs a quantitative approach with data collected through questionnaires distributed to respondents who have purchased skincare products on Shopee. The sampling technique used is purposive sampling, and the data are analyzed using multiple linear regression. The results indicate that Brand Image, FOMO, and Price Discount simultaneously have a significant effect on impulse buying behavior. Partially, Brand Image has a positive and significant effect, indicating that a strong brand perception encourages spontaneous purchases. FOMO also shows a positive and significant influence, reflecting consumers’ tendency to make quick purchasing decisions due to fear of missing out on trends or limited offers. Meanwhile, Price Discount has a positive and significant impact, demonstrating that promotional pricing strategies effectively stimulate impulsive buying behavior. These findings suggest that psychological and marketing factors play an essential role in shaping consumer behavior in e-commerce environments.
Co-Authors Anas Tasya Hastin Hardini Anna Charlita Lay Ni Ketut Yulia Agustini Violita Grace M