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All Journal eCo-Buss Jurnal Abdimas Dosma Records Management System Journal Journal of Innovative and Creativity Diakoneo: Jurnal Pengabdian kepada Masyarakat
Supri Yanto
Politeknik Negeri Lampung
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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Analysis of the Impact of Digital Marketing on Sales Growth of Lampung Tapis Handicraft MSMEs in the Digital Economy Era Supri Yanto; Putri Irmala Sari; Nelly Suryani
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4528

Abstract

The study purpose was. This study aims to analyze the impact of digital marketing on the sales growth of Lampung Tapis handicraft micro, small, and medium enterprises (MSMEs) in the digital economy era. Despite the increasing adoption of digital marketing by traditional MSMEs, empirical evidence regarding its effectiveness in enhancing sales performance remains limited, particularly for culturally significant products such as Tapis handicrafts. Materials and methods. The study adopts a quantitative methodology, relying on primary data gathered via structured questionnaires administered to 50 Tapis MSME owners who are actively involved in digital marketing. Secondary sales data from the Cooperative and MSME Office of Lampung Province (2020–2023) further support the analysis. Statistical methods, including linear regression via SPSS, are applied to examine the relationship between digital marketing strategies. Results. The findings reveal a significant positive correlation between digital marketing adoption and sales growth, with a notable 35% average increase post implementation. Social media platforms, particularly Instagram and Facebook, emerge as the most influential drivers, outperforming marketplace based strategies. Key success factors include content creativity, customer engagement, and consistent promotional frequency. Conclusions. This study contributes to the digital marketing literature by validating the Technology Acceptance Model (TAM) in the context of traditional handicraft MSMEs, emphasizing the role of perceived usefulness and ease of use in technology adoption. Its originality lies in focusing on a culturally unique sector Lampung Tapis which has been underexplored in prior studies. Practical implications suggest the need for targeted government-led digital training programs and collaborations with local influencers to optimize MSMEs’ digital presence.
Implementation of Green Business Model in Culinary SMEs in Lampung for Sustainable Development Putri Irmala Sari; Supri Yanto; Nelly Suryani
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.6750

Abstract

The study aims to analyze the implementation of the Green Business Model (GBM), identify the key influencing factors, measure its economic and environmental impact, and understand the associated challenges. Methodologically, it employs a quantitative approach, conducting a survey of 384 culinary SMEs selected through stratified random sampling. The collected data were analyzed using Structural Equation Modeling (SEM) with AMOS 24.0 software to test the hypothesized relationships between variables.The key findings reveal that the implementation level of GBM is currently medium. Management commitment was identified as the most significant driver. The adoption resulted in substantial benefits: a 23.4% increase in profitability, an 18.7% reduction in operating costs, and a 31.2% decrease in organic waste. Financial performance and environmental impact were found to be effective mediators for achieving sustainable development.The main implication is the creation of a tailored GBM framework for Indonesian culinary SMEs. The study offers the theoretical contribution of "locally embedded sustainability," emphasizing the need to adapt sustainable models to local contexts, thereby enriching the literature on business model innovation in developing countries.
Pelatihan Siswa SMK Negeri 7 Bandar Lampung Melalui Implementasi Teaching Factory Print on Demand (POD) Berbasis Era Digital Supri Yanto; Putri Irmala Sari
Diakoneo : Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 1 (2025): Desember
Publisher : Politeknik Negeri Kupang

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Abstract

Pengabdian masyarakat ini menjawab kebutuhan mendesak untuk meningkatkan keterampilan vokasi siswa SMK Negeri 7 Bandar Lampung dengan mengintegrasikan tuntutan era digital ke dalam konsep Teaching Factory (Tefa), khususnya di bidang Print on Demand (POD). Tujuan kegiatan ini adalah membekali siswa dengan kompetensi praktis dalam operasi POD digital, meliputi adaptasi desain, teknologi percetakan digital, pemanfaatan platform online, dan kewirausahaan dasar yang relevan dengan model POD. Metode yang digunakan dalam penelitian ini adalah pelatihan langsung dengan pendekatan komprehensif learning by doing berbasis simulasi Teaching Factory (Tefa) yang dilaksanakan di laboratorium kompetensi keahlian SMK Negeri 7 Bandar Lampung. Kegiatan berlangsung selama satu hari efektif dengan melibatkan 30 siswa kelas XI yang memiliki dasar keterampilan desain grafis atau operasional mesin cetak, serta satu guru produktif sebagai pendamping. Peserta secara aktif terlibat dalam proyek POD simulasi, mengelola pesanan dari desain hingga produksi. Hasil menunjukkan peningkatan signifikan dalam kemahiran teknis siswa menggunakan perangkat digital dan mesin cetak, pemahaman yang lebih kuat tentang proses bisnis POD, serta peningkatan minat kewirausahaan. Kegiatan ini berhasil meningkatkan kesiapan siswa menghadapi lanskap industri percetakan digital yang terus berkembang.
Digitalisasi Digitalisasi Pertanian Melalui Platform Online untuk Meningkatkan Pendapatan KWT Sedap Malam Ratu Chaterine Fajri Ratu; Dini Safitri; Putri Irmala Sari; Supri Yanto; Valdi Mughni Budiman; Winda Kartika
JURNAL ABDIMAS DOSMA (JAD) Vol. 4 No. 1 (2025): JANUARI
Publisher : IKATAN ALUMNI DOSEN MAGANG KEMENRISTEKDIKTI TAHUN ANGKATAN 2017

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70522/jad.v4i1.110

Abstract

Agricultural digitalization has become a strategic step in enhancing the competitiveness and income of farmers in the digital era. The method was used in participatory action, involving 25 members of the Sedap Malam KWT. The training is conducted in three stages: introduction to the concept of digital marketing, practical use of e-commerce platforms, and evaluation of online sales results. Data collection techniques include observation, interviews, and analysis of sales reports during the month prior to the training. The results of the dedication show a significant increase in the average income of KWT members by 66,87% after implementing online marketing strategies. In addition, digital literacy among participants increased by 90,83%. Therefore, agricultural product marketing training through online platforms is effective in increasing the income and digital capacity of the Sedap Malam KWT. This dedication recommends the expansion of similar programs to other farmer groups to encourage digital transformation in the agricultural sector.
Analysis of the Influence of ESG Score and Digital Financial Literacy on Company Financial Performance with Corporate Risk-Taking as a Mediating Variable Supri Yanto; Putri Irmala Sari
Records Management System Journal Vol. 3 No. 2 (2025): Digital Governance and Corporate Risk in Achieving Sustainable Development Goal
Publisher : Ebiz Prima Nusa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62201/rmsj.v3i02.203

Abstract

This study investigates the influence of Environmental, Social, and Governance (ESG) Score and Digital banking Literacy on Financial Performance, with Corporate Risk Taking serving as a mediating variable within the Indonesian banking sector. The research methodology employs a quantitative approach, with samples purposively picked from financial sector businesses listed on the IDX between 2020 and 2024. Data analysis included multiple linear regression approaches, and the mediation effect was assessed using the Baron & Kenny method alongside the Sobel test, processed via SPSS 25 software. The study's findings demonstrate that ESG Score and Digital Financial Literacy significantly enhance the company's Financial Performance. Corporate Risk-Taking is demonstrated to somewhat mediate the association between ESG Score and Financial Performance, and totally mediate the association between Digital Financial Literacy and Financial Performance. This discovery underscores the necessity of incorporating sustainability elements and digital financial literacy into corporate strategy to enhance financial performance via effective risk management. This study enhances financial management literature by amalgamating ESG and digital transformation viewpoints within the framework of corporate risk-taking. The study's added value is the utilisation of Corporate Risk-Taking as a mediating mechanism that elucidates the impact of ESG Score and Digital Financial Literacy on the Financial Performance of financial sector organisations in the digital age.
Pengaruh Tingkat Digitalisasi Perbankan dan Implementasi ESG terhadap Nilai Saham Studi Empiris Periode 2022-2024 Putri Irmala Sari; Supri Yanto
eCo-Buss Vol. 7 No. 3 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i3.1992

Abstract

This research investigates the impact of banking digitalization and Environmental, Social, and Governance (ESG) implementation on BUKU IV bank share values in Indonesia. The study employs a quantitative methodology using quarterly panel data from 2022-2024, focusing on BUKU IV banks listed on the Indonesia Stock Exchange, selected through purposive sampling. The research examines two primary independent variables - the Digital Banking Index and ESG Score - along with fundamental factors. Share valuation assessment utilizes both Price-to-Book Value (PBV) and Tobin's Q calculations, with data analysis conducted through multiple linear regression using SPSS version 25. The findings demonstrate that banking sector digitalization and ESG implementation both positively influence share valuations, with the Digital Banking Index showing stronger impact than the ESG Score. This indicates investors place greater emphasis on digital capabilities in their banking valuations. Additionally, fundamental factors maintain their significance in determining share values. These results provide strategic insights for enhancing firm value through digital transformation and strengthened ESG practices. The study contributes to banking valuation methodology by presenting an integrated model that incorporates both digital and sustainability aspects, establishing a framework for evaluating bank performance in the contemporary digital environment.
Co-Authors Dini Safitri Nelly Suryani Ratu Chaterine Fajri Ratu Sari, Putri Irmala Valdi Mughni Budiman Winda Kartika