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All Journal Journal of Innovative and Creativity Diakoneo: Jurnal Pengabdian kepada Masyarakat
Supri Yanto
Politeknik Negeri Lampung
Humanities Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Analysis of the Impact of Digital Marketing on Sales Growth of Lampung Tapis Handicraft MSMEs in the Digital Economy Era Supri Yanto; Putri Irmala Sari; Nelly Suryani
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4528

Abstract

The study purpose was. This study aims to analyze the impact of digital marketing on the sales growth of Lampung Tapis handicraft micro, small, and medium enterprises (MSMEs) in the digital economy era. Despite the increasing adoption of digital marketing by traditional MSMEs, empirical evidence regarding its effectiveness in enhancing sales performance remains limited, particularly for culturally significant products such as Tapis handicrafts. Materials and methods. The study adopts a quantitative methodology, relying on primary data gathered via structured questionnaires administered to 50 Tapis MSME owners who are actively involved in digital marketing. Secondary sales data from the Cooperative and MSME Office of Lampung Province (2020–2023) further support the analysis. Statistical methods, including linear regression via SPSS, are applied to examine the relationship between digital marketing strategies. Results. The findings reveal a significant positive correlation between digital marketing adoption and sales growth, with a notable 35% average increase post implementation. Social media platforms, particularly Instagram and Facebook, emerge as the most influential drivers, outperforming marketplace based strategies. Key success factors include content creativity, customer engagement, and consistent promotional frequency. Conclusions. This study contributes to the digital marketing literature by validating the Technology Acceptance Model (TAM) in the context of traditional handicraft MSMEs, emphasizing the role of perceived usefulness and ease of use in technology adoption. Its originality lies in focusing on a culturally unique sector Lampung Tapis which has been underexplored in prior studies. Practical implications suggest the need for targeted government-led digital training programs and collaborations with local influencers to optimize MSMEs’ digital presence.
Implementation of Green Business Model in Culinary SMEs in Lampung for Sustainable Development Putri Irmala Sari; Supri Yanto; Nelly Suryani
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.6750

Abstract

The study aims to analyze the implementation of the Green Business Model (GBM), identify the key influencing factors, measure its economic and environmental impact, and understand the associated challenges. Methodologically, it employs a quantitative approach, conducting a survey of 384 culinary SMEs selected through stratified random sampling. The collected data were analyzed using Structural Equation Modeling (SEM) with AMOS 24.0 software to test the hypothesized relationships between variables.The key findings reveal that the implementation level of GBM is currently medium. Management commitment was identified as the most significant driver. The adoption resulted in substantial benefits: a 23.4% increase in profitability, an 18.7% reduction in operating costs, and a 31.2% decrease in organic waste. Financial performance and environmental impact were found to be effective mediators for achieving sustainable development.The main implication is the creation of a tailored GBM framework for Indonesian culinary SMEs. The study offers the theoretical contribution of "locally embedded sustainability," emphasizing the need to adapt sustainable models to local contexts, thereby enriching the literature on business model innovation in developing countries.
Pelatihan Siswa SMK Negeri 7 Bandar Lampung Melalui Implementasi Teaching Factory Print on Demand (POD) Berbasis Era Digital Supri Yanto; Putri Irmala Sari
Diakoneo : Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 1 (2025): Desember
Publisher : Politeknik Negeri Kupang

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Abstract

Pengabdian masyarakat ini menjawab kebutuhan mendesak untuk meningkatkan keterampilan vokasi siswa SMK Negeri 7 Bandar Lampung dengan mengintegrasikan tuntutan era digital ke dalam konsep Teaching Factory (Tefa), khususnya di bidang Print on Demand (POD). Tujuan kegiatan ini adalah membekali siswa dengan kompetensi praktis dalam operasi POD digital, meliputi adaptasi desain, teknologi percetakan digital, pemanfaatan platform online, dan kewirausahaan dasar yang relevan dengan model POD. Metode yang digunakan dalam penelitian ini adalah pelatihan langsung dengan pendekatan komprehensif learning by doing berbasis simulasi Teaching Factory (Tefa) yang dilaksanakan di laboratorium kompetensi keahlian SMK Negeri 7 Bandar Lampung. Kegiatan berlangsung selama satu hari efektif dengan melibatkan 30 siswa kelas XI yang memiliki dasar keterampilan desain grafis atau operasional mesin cetak, serta satu guru produktif sebagai pendamping. Peserta secara aktif terlibat dalam proyek POD simulasi, mengelola pesanan dari desain hingga produksi. Hasil menunjukkan peningkatan signifikan dalam kemahiran teknis siswa menggunakan perangkat digital dan mesin cetak, pemahaman yang lebih kuat tentang proses bisnis POD, serta peningkatan minat kewirausahaan. Kegiatan ini berhasil meningkatkan kesiapan siswa menghadapi lanskap industri percetakan digital yang terus berkembang.
Co-Authors Nelly Suryani Sari, Putri Irmala