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All Journal Al-Buhuts (e-journal) JURNAL MANAJEMEN SUMBER DAYA MANUSIA
Orfyanny Syahreffy Themba
Sekolah Tinggi Ilmu Ekonomi Makassar Bongaya
Economics, Econometrics & Finance

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PENGARUH KEPEMIMPINAN AUTENTIK DAN WORK ENGAGEMENT TERHADAP PSYCHOLOGICAL CAPITAL PEGAWAI KANTOR PENCARIAN DAN PERTOLONGAN KELAS A MAKASSAR Wendy Hogianto; Idrus Stambul; Orfyanny Syahreffy Themba
J-MSDM (JURNAL MANAJEMEN SUMBER DAYA MANUSIA) Vol. 1 No. 1 (2024): Juli
Publisher : Prodi Manajemen

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Abstract

The influence of authentic leadership and work engagement on psychological. This research was conducted with the main objective of knowing and analyzing and making scientific contributions related to authentic leadership and work engagement to psychological capital in the Makassar class A search and rescue office. This study had a population of 119 with 49 total samples. This study used incidental sampling techniques through the application of saturated samples. This study used several statistical tests, including: validity, reliability, normality test, multicollinearity test, heterokedasticity test, t test, F test, multiple linear regression analysis test, and determination coefficient test. The research found that authentic leadership had a positive but not significant influence on psychological capital. This is because the calculated t-test value of authentic leadership is smaller than the table t, which is 1.788 < 2.012 with a significance of 0.080. Work engagement has a positive and significant influence on psychological capital. In other words, the study found the calculated t value of work engagement was greater than the table t of 5.219 > 2.012 with a significance of 0.000.
Fungsi Strategi Pemasaran, Kualitas Layanan dan Kepercayaan Terhadap Loyalitas Nasabah Susiana Mokhtar; Orfyanny Syahreffy Themba; Rezki Arianty Akob
Al-Buhuts Vol. 20 No. 1 (2024): Al-Buhuts
Publisher : Institute Agama Islam Negeri (IAIN) Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/ab.v20i1.4914

Abstract

This study aims to test the influence of marketing strategy on customer loyalty, test the influence of service quality on customer loyalty and the influence of trust on customer loyalty. The population in this study is all customers at PT Bank Sulselbar Makassar Head Office. The sampling technique is determined by purposive sampling, which is a technique for determining samples based on certain criteria. The criteria for selecting the sample taken in this study are customers at PT. Bank of South Sulawesi, Makassar. Malhotra 2006 if the population is large and the number is unknown, then the number of samples is calculated with 5-10 x Estimate Parameter. So the number of samples in this study is (5.20) = 100 people. In this study, the variables were measured using the Likert Scale. The data obtained were then processed using SPSS by means of multiple linear regression analysis. The results of the study found that marketing strategies have a positive and significant effect on customer loyalty, testing the influence of service quality has a positive and significant effect on customer loyalty and the influence of trust has a positive and significant effect on customer loyalty.
Co-Authors Akob, Rezki Arianty Idrus Stambul Susiana Mokhtar Wendy Hogianto