Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal Indonesian Journal of Islamic Economics and Finance
Astuti, Rini Puji
Universitas Muhammadiyah Purworejo
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Telemarketing in Islamic Economics: Theory and Practice Astuti, Rini Puji
Indonesian Journal of Islamic Economics and Finance Vol 2 No 1 (2019): Indonesian Journal of Islamic Economics and Finance
Publisher : Department of Islamic Economics, Postgraduate Program, IAIN Jember, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

One of the keys to success for the survival of the company's business is a marketing strategy. At present, marketing has been recognized as a means to meet customer satisfaction. The company will prioritize everything required by consumers. More precisely, companies will prioritize consumer wants, not based on what consumer needs. Therefore, companies always concern about marketing strategies to attract as many customers as possible and increase their sales. By using a qualitative descriptive approach based on library research, this paper describes telemarketing as one of the promotional strategies in the marketing concept. This paper tries to describe telemarketing in an Islamic economic perspective, based on theory and practice.
Co-Authors