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All Journal Jurnal Akuntansi, Bisnis dan Ekonomi Indonesia (JABEI) Journal of Business Economics and Management
Likanopa Syentia
Politeknik Negeri Padang
Economics, Econometrics & Finance

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Pemanfaatan Media Sosial, Kreativitas dan Modal Usaha Terhadap Keberlanjutan Usaha Ladu Arai Pinang Di Kampung Perak Kecamatan Pariaman Tengah likanopa syentia; Anisa Putri Nabila; Dwi Fuji Wahyuni; Ridho Deza Perkasa
Jurnal Akuntansi, Bisnis dan Ekonomi Indonesia (JABEI) Vol. 4 No. 1 (2025): JABEI
Publisher : Politeknik Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30630/jabei.v4i1.285

Abstract

The influence of social media, creativity and business capital is very important to effect the sustainability of Alai Pinang Ladu MSMEs in Central Pariaman District. The method of this research is quantitative descriptive. The sampling technique used is purposive sampling. The sample of this study was 55 respondents, the data collection method used the distribution of questionnaires or questionnaires. The data analysis techniques used are multiple linear regression, t-test, F-test, and determination coefficient. Based on the results of multiple linear regression is Y= 46.820 – 0.377X1 + 0.194X2 + 0.304X3 + e. From the results of the t-test, it was found that social media had a negative effect on business sustainability in Ladu Arai Pinang MSMEs in Central Pariaman District. Creativity has a positive and significant effect on business sustainability in Alai Pinang Ladu MSMEs in Central Pariaman District, business capital has a positive and significant effect on business sustainability in Alai Pinang Ladu MSMEs in Central Pariaman District. The results of the F test were obtained that social media, creativity, and business capital together have a positive and significant effect on business sustainability in Adu Arai Pinang MSMEs in Central Pariaman District. The result of the determination coefficient was 50.5%.
Analisis Rasio Aktivitas Terhadap Profitabilitas Pada Perusahaan Sub Sektor Barang Dan Konsumsi Ridho Deza Perkasa; Likanopa Syentia
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 1 (2025): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

The purpose of this study is to analyze the influences of cash turnover, accounts receivable turnover, and inventory turnover on profitability. The population in this study are all of companies in consumer goods industry sector. The final sample in this study ware 35 consumer goods industrial companies which obtained by using purposive sampling method. The data used in this research is secondary data. The analytical model used to solve the problem in this study is multiple linear regression with a significant level of 5%. Based on the results of the analysis, showed that cash turnover, receivables turnover, and inventory turnover have positive effect on the profitability of the consumer goods industry sub-sector companies listed on the Indonesia Stock Exchange during 2018-2022.
Co-Authors Anisa Putri Nabila Dwi Fuji Wahyuni Ridho Deza Perkasa Ridho Deza Perkasa