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All Journal Community Empowerment
Adhi Prapaskah Hartadi
Universitas Padjadjaran, Bandung, Indonesia
Arts Humanities Education Public Health Social Sciences

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Training to fulfill economic scale targets for UMKM products in Batujajar Transit Apartment through digital marketing Putri Widyanti Harlina; Adhi Prapaskah Hartadi; Elazmanawati Lembong; Endah Wulandari
Community Empowerment Vol 9 No 12 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.12113

Abstract

Micro, Small and Medium Enterprises (MSMEs) have a significant role in supporting economic and industrial growth. However, there are still a number of problems that need to be overcome so that MSMEs can make optimal use of technology to increase business efficiency. One of the problems faced by MSMEs is choosing the right e-commerce platform for online promotion and marketing so this service program aims to provide information in the form of counseling and training regarding digital marketing, so that by choosing the appropriate platform, MSMEs can optimize their online marketing strategy. them, reach a more precise target audience, and increase consumer satisfaction. The service method is carried out through lectures, discussions and training regarding digital marketing. The results of the service show that the group of participants who live in Batujajar transit apartments have an increased understanding regarding the importance of digital marketing, which is reflected in the participants' positive feedback during discussion and Q&A section as well as their interest in applying digital marketing concepts in MSME businesses in Batujajar transit apartments. Furthermore, at the end of this service activity, partners can continue to increase awareness of the importance of understanding and mastering knowledge about digital marketing so that they can help MSMEs reach a wider target market, increase product visibility, and increase sales significantly.
Socialization regarding the legality and distribution permits for food products UMKM in Batujajar Transit Apartment, West Bandung Regency Putri Widyanti Harlina; Elazmanawati Lembong; Endah Wulandari; Adhi Prapaskah Hartadi
Community Empowerment Vol 10 No 1 (2025)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.12115

Abstract

In the business world, especially in Micro, Small, and Medium Enterprises (MSMEs), business legality and distribution permits are crucial aspects. Business legality refers to the legal status of a business, while a distribution permit is an official approval from the government to market a product or service. Both not only fulfill legal administrative requirements but also provide benefits and protection to business actors. The purpose of this community service is to socialize the importance of business legality and distribution permits for MSME food products to participants at the Batujajar Transit Apartment in West Bandung Regency. The methods used include lectures, discussions, and socialization related to both aspects. This activity succeeded in increasing participants' understanding of the importance of business legality and distribution permits. This increase is reflected in the positive feedback from participants, who actively asked about the permit processing process and expressed their intention to ensure business legality before launching a product. At the end of the activity, partners showed increased concern for business legality, which is expected to provide protection when marketing products and enhance public trust, allowing MSME businesses to develop further.
Co-Authors Elazmanawati Lembong Endah Wulandari Putri Widyanti Harlina