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All Journal Community Empowerment IIJSE
Rizky Eka Febriansah
Universitas Muhammadiyah Sidoarjo, Sidoarjo, Indonesia
Arts Humanities Economics, Econometrics & Finance Education Public Health Social Sciences

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Optimization of production and marketing of stamped batik based on local wisdom through digital marketing Inggit Marodiyah; Cindy Taurusta; Rizky Eka Febriansah; Aulia Putri Ramdhani; Aidah Fidayati; Ryan Ardiansyah; Muhammad Thariq Jabal Nurdin
Community Empowerment Vol 9 No 11 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.12355

Abstract

The development of stamped batik based on local wisdom is a strategic effort to preserve culture and enhance the competitiveness of Indonesia’s batik industry. The partners in this program faced two main challenges: limited tools and materials for production and restricted marketing reach. This community service program aims to improve the efficiency of stamped batik production by providing the necessary equipment, such as batik stamp tools, while enhancing marketing efforts through digital marketing training. The implementation methods included the procurement of production tools, socialization, and training on stamped batik techniques, as well as mentoring to ensure high-quality production outcomes. On the marketing aspect, the program provided training on product photography and videography, registration on digital platforms such as Google Maps, Google Business, Instagram, and Shopee, as well as training on e-commerce utilization. The program results demonstrated increased production capacity with the addition of tools and materials, and expanded marketing reach through partner registration on various digital platforms. This program not only supports the sustainability of stamped batik culture based on local wisdom but also strengthens the competitiveness of the partners in a broader market.
The Influence of Promotion, Celebrity Support, E-WOM (Electronic Word of Mouth) and Halal Awareness on Purchasing Decisions for Skincare Product at Marketplace in East Java Lita Marshella Fitriani; Rizky Eka Febriansah; Rita Ambarwati Sukmono
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6387

Abstract

The influence of promotions, celebrity endorsements, E-WOM (Electronic Word of Mouth), and halal awareness plays an important role in influencing purchasing decisions for skincare products in the East Java marketplace. Promotions, celebrity endorsements, E-WOM (Electronic Word of Mouth), and halal awareness are factors that influence consumers' decisions to make purchases. This research aims to determine the influence of promotions, celebrity endorsements, E-WOM (Electronic Word of Mouth), and halal awareness on purchasing decisions for skincare products on marketplaces in East Java. This research method uses descriptive analysis with a quantitative approach. Primary data was obtained by sharing the questionnaire link using Google Form. The data analysis technique uses Partial Least Square 4.0. The results of this research show that promotions, celebrity endorsements, E-WOM (Electronic Word of Mouth), and halal awareness have a positive and significant effect on purchasing decisions.
The Influence of Online Customer Review, Promotions, and Product Quality on the Purchasing Decisions of Gen Z Consumers (Study on the Originote Skincare Products) Adhalul Ade Laila; Rizky Eka Febriansah; Rita Ambarwati Sukomono
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6388

Abstract

Gen Z is the main focus in skincare product marketing strategies. Online customer reviews, promotions, and product quality are important factors in Gen Z's purchasing decisions. This study aims to determine the influence of online customer reviews, promotions, and product quality on consumer purchasing decisions. This study uses quantitative methods. The sampling method uses non-probability sampling. The population in this study is Gen Z. Data collection techniques use primary and secondary data. Primary data is obtained from the results of distributing questionnaires via Google Forms, and secondary data is obtained from books, journals, and articles. Data analysis techniques use Partial Least Square (PLS) version 4.0. The results of this study indicate that (1) Online Customer Reviews have a positive and significant effect on purchasing decisions. (2) Promotion has a positive and significant effect on purchasing decisions. (3) Product Quality has a positive and significant effect on purchasing decisions.
Co-Authors Adhalul Ade Laila Aidah Fidayati Aulia Putri Ramdhani Cindy Taurusta Lita Marshella Fitriani Marodiyah, Inggit Muhammad Thariq Jabal Nurdin Rita Ambarwati Sukmono Rita Ambarwati Sukomono Ryan Ardiansyah