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All Journal Studi Akuntansi, Keuangan, dan Manajemen Majapahit Journal of Islamic Finance dan Management Majapahit Journal of Islamic Finance dan Management
Edy Purwanto
Universitas Muhammadiyah Semarang, Semarang, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Impact of Flexible Working Hourse and Social Support on Employee Performance Siti Istifaroh; Annisa Fajri; Edy Purwanto
Studi Akuntansi, Keuangan, dan Manajemen Vol 5 No 2 (2025): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v5i2.5559

Abstract

Purpose: This study aims to analyze and describe the role of work-time flexibility and social support on employee performance, taking into account the role of work-life balance at Roemani Muhammadiyah Hospital, Semarang. Methodology/Approach: This study employed a quantitative method with a causal associative design, conducted at Roemani Muhammadiyah Hospital, Semarang. A sample of 87 employees was selected using a convenience sampling technique from a population of 667 employees. Primary data was collected through a questionnaire using Google Forms. Data analysis was conducted using validity and reliability tests, as well as path analysis using SmartPLS 4.0 software to examine explicit and implicit correlations among variables. Results/Findings: The results explicit and implicit correlations among variables. However, both strongly affect equilibrium between work and personal life, which ultimately produces a notable beneficial effect on job outcomes. This confirms the function of work-life balance as mediating variable in improving employee performance at Roemani Muhammadiyah Hospital, Semarang. Congclusions: Findings reveal that flexibility in working hours and social support fail to exert a meaningful influence on worker outcomes; however, both meaningfully determine work-life integration, which in turn positively influences employee performance. Limitations: The scope of this research was restricted by the use of questionnaire data, which could potentially contain respondent subjectivity bias, and was conducted only at one hospital, making the results less generalizable to other organizational contexts. Contribution: This research provides a reference for hospital leadership in designing initiatives that promote work-life harmony and improve employee performance.
The Influence of Digital Transformation and Customer Experience on Brand Loyalty with Customer Trust as a Moderating Variable from a Marketing 5.0 Perspective Andika Baskara; Edy Purwanto; Suharti Suharti; Dwi Ari Astono
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 2 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

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Abstract

The purpose of this study is to examine, from a Marketing 5.0 perspective, how digital transformation, customer experience, and trust among customers influence brand loyalty. This study is quantitative and uses a survey methodology for its explanatory design. Semarang City residents who have interacted with brands online and used digital products or services constitute the demographic of this study. One hundred people were surveyed using a non-probability sampling strategy based on a purposive sampling method. Structural Equation Modeling—Partial Least Squares (SEM-PLS) was used for data analysis. Brand loyalty was positively and significantly influenced by digital transformation and customer experience, while consumer trust did not show a substantial direct effect. There was a negative correlation between digital transformation and customer loyalty, although the positive correlation between customer experience and loyalty was mediated by consumer trust. These findings suggest that in the Marketing 5.0 era, trust is a contextual variable that can strengthen or weaken the influence of customer experience and the value of digital transformation on brand loyalty.
The Influence of Digital Transformation and Customer Experience on Brand Loyalty with Customer Trust as a Moderating Variable from a Marketing 5.0 Perspective Andika Baskara; Edy Purwanto; Suharti Suharti; Dwi Ari Astono
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 2 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to examine, from a Marketing 5.0 perspective, how digital transformation, customer experience, and trust among customers influence brand loyalty. This study is quantitative and uses a survey methodology for its explanatory design. Semarang City residents who have interacted with brands online and used digital products or services constitute the demographic of this study. One hundred people were surveyed using a non-probability sampling strategy based on a purposive sampling method. Structural Equation Modeling—Partial Least Squares (SEM-PLS) was used for data analysis. Brand loyalty was positively and significantly influenced by digital transformation and customer experience, while consumer trust did not show a substantial direct effect. There was a negative correlation between digital transformation and customer loyalty, although the positive correlation between customer experience and loyalty was mediated by consumer trust. These findings suggest that in the Marketing 5.0 era, trust is a contextual variable that can strengthen or weaken the influence of customer experience and the value of digital transformation on brand loyalty.
Co-Authors Andika Baskara Annisa Fajri Dwi Ari Astono Siti Istifaroh Suharti Suharti