Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Bisnis dan Pemasaran Digital
Adelia Marham
Pendidikan Ekonomi, Fakultas Ekonomi dan Bisnis, Universitas Negeri Makassar, Makassar
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analisis Penerapan Bisnis Model Canvas pada Usaha Mikro Wirausaha Generasi Z Ericha Tiara Hutamy; Adelia Marham; Andi Naila Quin Azisah Alisyahbana; Nur Arisah; Muhammad Hasan
Jurnal Bisnis dan Pemasaran Digital Vol. 1 No. 1 (2021): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jbpd.v1i1.453

Abstract

Purpose: This study aims to analyze the impact of the canvas model business concept on Generation Z micro-entrepreneurs. Research Methodology: The research methodology used in this study is a descriptive survey to describe and explain how BMC is applied to generation Z micro-entrepreneurs. The data for this study came from informants who are Generation Z online business entrepreneurs. The data collection techniques are questionnaire-based. Results: The research results indicate that the application of the business model canvas to micro-entrepreneurs in Generation Z is 83 percent, which indicates a favorable response from the respondents. Limitations: The study's limitations or weaknesses stem from the research process; the researcher recognizes that a study must contain a deficiency and a great deal of weakness. One of them is in terms of the number of respondents who are only ten people in Generation Z micro-enterprises, which is, of course, insufficient to describe the actual situation. Contribution: The purpose of this research is to develop a business strategy applicable to online micro-businesses by mapping the BMC's nine elements. It is anticipated that this research will increase revenue from product sales and broaden the market for Generation Z micro-entrepreneurs.
Co-Authors Andi Naila Quin Azisah Alisyahbana Ericha Tiara Hutamy Muhammad Hasan Nur Arisah