Claim Missing Document
Check
Articles

Found 2 Documents
Search

Personal branding of new political parties in Indonesia: PSI, Perindo, and Gelora Reksi Anggara; Ahmad Palemba; Achmad Nurmandi; Misran; Mohammad Jafar Loilatu
Jurnal Studi Komunikasi Vol. 8 No. 2 (2024)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v8i2.7224

Abstract

In this digital era, social media has become a very effective tool for candidates and political parties to communicate, influence voters, and promote their messages. The tight world of politics requires political parties to create personal branding that differentiates them from other political parties. This research aims to explore in-depth the strategies for building personal branding carried out by new Indonesian political parties on social media. The researcher focused on three new political parties active on social media, namely the Indonesian Solidarity Party (PSI), the Indonesian Unity Party (Perindo), and the Indonesian People's Wave Party (Gelora). This research analyses the official Twitter accounts of the three parties from September 2020 to June 2023. The choice of this period is essential to maintaining data consistency and ensuring that the analysis can find strategies for building personal branding without interference from intense campaign activities. This research uses qualitative methods with a Qualitative Content Analysis (QCA) approach. NVivo12 plus software was used to help visualise the data. This research shows that PSI is building its personal branding using a millennial-style approach, Perindo is focusing on welfare issues, and Gelora Party is relying on experienced senior figures. Overall, this research emphasises that an effective personal branding strategy requires a deep understanding of the target audience, selecting relevant issues, and using credible figures.
Comparison of Website Maturity in e-Government Implementation at the City Level in Indonesia Reksi Anggara; Eko Priyo Purnomo; Tiara Khairunnisa
Journal of Government and Civil Society Vol 8, No 2 (2024): Journal of Government and Civil Society (October)
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/jgcs.v8i2.10691

Abstract

This study examines the e-government implementation in Indonesia, focusing on the comparative digital maturity of Bandung and Malang City. Employing a qualitative descriptive research methodology, this analysis primarily utilizes data from the official government websites, Bandung.go.id and Malangkota.go.id, both recognized for achieving high levels of digital maturity. The research aligns with the United Nations’ digital maturity evaluation criteria, scrutinizing key dimensions of e-government deployment. The findings reveal that both cities have established an integrated digital ecosystem that facilitates online services across various sectors. However, the arrangement of online services on the Malang City website lacks user intuitiveness, which may hinder public engagement. In terms of telecommunications infrastructure, Bandung City demonstrates superior performance, showcasing exceptional internet speeds, network coverage, and the availability of advanced technologies such as 4G+ and 5G. Both cities are committed to enhancing community internet access by providing free Wi-Fi initiatives. Furthermore, the study highlights substantial efforts by the local governments to improve human resource quality, evidenced by notable achievements in human resource management within their respective administrations. This research underscores the critical importance of digital maturity in enhancing public service delivery and promoting inclusive access to information technology in urban settings. Studi ini mengkaji implementasi e-government di Indonesia dengan fokus pada perbandingan kematangan digital Kota Bandung dan Malang. Menggunakan metodologi penelitian kualitatif deskriptif, analisis ini terutama memanfaatkan data dari situs web resmi pemerintah, Bandung.go.id dan Malangkota.go.id, yang keduanya diakui telah mencapai tingkat kematangan digital yang tinggi. Penelitian ini sejalan dengan kriteria evaluasi kematangan digital Perserikatan Bangsa-Bangsa, dengan memeriksa dimensi kunci dari penerapan e-government. Temuan menunjukkan bahwa kedua kota telah membangun ekosistem digital terintegrasi yang memfasilitasi layanan daring di berbagai sektor. Namun, pengaturan layanan daring di situs web Kota Malang kurang intuitif, yang dapat menghambat keterlibatan publik. Dalam hal infrastruktur telekomunikasi, Kota Bandung menunjukkan kinerja yang lebih baik, dengan kecepatan internet yang luar biasa, cakupan jaringan, dan ketersediaan teknologi canggih seperti 4G+ dan 5G. Kedua kota juga berkomitmen untuk meningkatkan akses internet masyarakat melalui inisiatif penyediaan Wi-Fi gratis. Selain itu, studi ini menyoroti upaya signifikan oleh pemerintah daerah untuk meningkatkan kualitas sumber daya manusia, yang dibuktikan dengan pencapaian penting dalam manajemen sumber daya manusia di masing-masing pemerintahan. Penelitian ini menekankan pentingnya kematangan digital dalam meningkatkan pelayanan publik dan mempromosikan akses informasi teknologi yang inklusif di lingkungan perkotaan