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All Journal Al-MIKRAJ: Jurnal studi Islam dan Humaniora Tamilis Synex: Multidimensional Collaboration
Sari Ekowati
Universitas Bina Sarana Informatika Jakarta, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Makna Motivasi dalam Video Klip Lagu “Teramini Ghea Indrawari” (Analisis Semiotika Jhon Fiske) Syarafi Dwi Mansuri; Iin Soraya; Sari Ekowati
Tamilis Synex: Multidimensional Collaboration SPECIAL ISSUE Tamilis Synex: Multidimensional Collaboration 2024
Publisher : CV Edujavare Publishing

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Abstract

With Gen Z's higher level of awareness of mental health, many of them are trying to provide motivation to themselves and others, especially those in the same generation as them. There are many motivations for what they do, one of which is by listening to songs or watching video clips that relate to them. In this era, apart from listening to songs or watching MVs, many of them are creating songs about mental health. This can be proven by the many motivational songs related to mental health on social media. The aim of this research is to find out the meaning of motivation in Ghea Indrawari's song "Teramini". This research is qualitative research using John Fiske's semiotic analysis method which consists of three levels, namely the reality level, representation level and ideology level. Data was obtained through the video clip file for the song "Teramini" Ghea Indrawari. The research results show that every human being needs motivation to survive. Motivation has an important influence in a person's life, even through video clips and songs, people can have motivation. Video clips have other functions, apart from promoting a singer's work, video clips can be a means and infrastructure for someone to provide motivation.
Pengaruh Penggunaan Brand Ambassador Nicholas Saputra Terhadap Citra Brand Kanzler (Survei Pada Followers Akun Instagram @Nicholassaputra) Nazilah Nazilah; Iin Soraya; Sari Ekowati
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 5 No. 01 (2024): AL-Mikraj Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i01.6233

Abstract

The purpose of using brand ambassadors is one way for a company to shape an image and influence society. This research was aimed at finding out and measuring the influence of brand ambassadors on image. The theory used in this research is stimulus response theory. And the method used is a survey method with a quantitative approach. Data collection was carried out by distributing questionnaires to 200 respondents who came from followers of the Instagram account @nicholassaputra. This research aims to find out how much influence the use of brand ambassadors has on image. The results of this research show that there is an influence of the use of brand ambassadors on image.
Co-Authors Iin Soraya Nazilah Nazilah Syarafi Dwi Mansuri