Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Ekonomika : Jurnal Ekonomi dan Pembangunan
Saleh M
Dosen Prodi EKP FE Universitas Almuslim Bireuen
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH PERILAKU BERBELANJA ONLINE GENERASI-Z DENGAN KEMAJUAN TEKNOLOGI DIGITAL (Studi Kasus Mahasiswa Universitas Almuslim Bireuen) Saleh M; Wulan Wulan
Ekonomika : Jurnal Ekonomi dan Pembangunan Vol 15 No 1 (2023): Ekonomika, Maret 2023
Publisher : Fakultas Ekonomi Universitas Almuslim Bireuen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51179/eko.v15i1.2571

Abstract

Online shopping has become a popular culture that is developing at the moment. Developing along with the development of communication technology and the very rapid development of new internet-based media. This research aims to determine the online shopping behavior of Generation Z with the development of digital technology. The study was conducted on Almuslim University students. The research is quantitative and analyzed using regression analysis. The research took a sample of 71 students who actively shopped online. Based on the research results, it was found that digital technology has an influence on online shopping behavior in Generation - Z.
Co-Authors Wulan Wulan