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All Journal JEBA JES-MAT (Jurnal Edukasi dan Sains Matematika)
Alma Aulia Hanifah
Universitas Islam Negeri Sunan Kalijaga Yogyakarta
Economics, Econometrics & Finance Education Environmental Science Library & Information Science Mathematics

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“Kakao Math” Business Development Market Research Indriana Puspita Dewi; Alma Aulia Hanifah; Shahnaz Nurazizah
Journal of Economic and Business Analysis Vol. 2 No. 1 (2024): June
Publisher : Business Finence Analyst Co.,

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Abstract

Abstract: The increasingly competitive chocolate industry demands chocolate entrepreneurs to become more creative and innovative. "Kakao Math" is processed chocolate with a unique concept that integrates mathematical themes. However, despite the potential of "Kakao Math" products as processed chocolate, entrepreneurs still lack knowledge about consumer preferences for the product. Therefore, this research aims to analyze market research data and obtain appropriate strategies to increase competitiveness of the “Kakao Math’ processed chocolate business. The method used is by distributing questionnaires to obtain data for market research analysis. The research results show that a total of 72 data were obtained from respondents who filled out the Google Form. Based on the research results, it is known that, firstly, respondent characteristics can be observed from gender, age, education level, pocket money, and income. Secondly, the main factors determining market preferences for chocolate products can be seen from knowledge about chocolate products, preference levels, consumption levels, chocolate size, chocolate quantity, purchase purpose, purchase place, consumption purpose, and reasons for continuous purchases. Thirdly, consumer preferences for chocolate products can be observed from loyalty, interest, and recommendations. Keywords: kakao math product; market research; processed chocolate
ANALISIS KETERAMPILAN KONEKSI MATEMATIS PESERTA DIDIK DALAM MENYELESAIKAN SOAL CERITA ALJABAR Fauziah Indria Pramesti; Defahayu As Syaura Al Hawari; Alma Aulia Hanifah; Mulin Nu’man
JES-MAT: Jurnal Edukasi dan Sains Matematika Vol. 11 No. 2 (2025): Jurnal Edukasi dan Sains Matematika (JES-MAT)
Publisher : Program Studi Pendidikan Matematika Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/jes-mat.v11i2.41

Abstract

Despite the vital role mathematical connection skills play in linking mathematical concepts to other disciplines and everyday life, previous research indicates that student achievement in this area remains suboptimal, and the specific indicators of these skills have not yet been comprehensively examined. This study aimed to describe students' skills in connecting mathematical concepts while solving algebraic word problems. A qualitative, descriptive approach was employed. The study was conducted from October to November of the 2023/2024 academic year at SMP Negeri 15 Yogyakarta, involving students from class VII H. Data were collected through tests and documentation, with the test serving as the instrument to measure students' ability to establish mathematical connections. Among the 32 participating students, the results indicated that 20 fell into the high-ability category, 2 into the medium category, and 10 into the low category. Overall, the findings reveal that the majority of class VII-H students demonstrated a high level of mathematical connection skills. The researcher recommends that educators consistently encourage students to hone these skills, for instance, by providing regular practice exercises.
Co-Authors Defahayu As Syaura Al Hawari Fauziah Indria Pramesti Indriana Puspita Dewi Mulin Nu’man Shahnaz Nurazizah