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All Journal International Martial Arts and Culture Journal.
Wojciech J. Cynarski
University of Rzeszow
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Management and promotion of martial arts, across disciplines and styles Wojciech J. Cynarski
International Martial Arts and Culture Journal Vol. 3 No. 3 (2025): International Journal of Martial Arts and Culture
Publisher : Fakultas Ilmu Keolahragaan Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/imacj77019

Abstract

Perspective: Among the many martial arts, disciplines, and styles, only a few have achieved global renown. Managing a company or other martial arts organization requires promotional activities. The broader concept of marketing and the General Theory of Fighting Arts provide the theoretical foundation for this discussion. Problem: Are there any relationships between the type of promotional activities and fame, popularity, and measurable organizational success? How does presence in popular culture (films, books, celebrities) contribute to the international popularity of a given martial art style?. Method: A multiple case study was conducted for five relatively popular martial arts styles. Promotion of the style in films, books, through celebrities, international organizations, and the history of the master was considered. Included: 1) Kyokushin karate; 2) Wing Tsun kung fu; 3) American kenpo karate; 4) Jeet Kune Do kung fu; 5) Chuck Norris System. Results: International popularity is achieved only through a combination of the following promotional activities: film appearances, books, celebrity students, and organizational development. Conclusions: In the absence of such activities, the distinguished master-teacher and his school remain largely unknown or little known. Particularly in martial arts that reject competitive sports, it is difficult to achieve greater international popularity.
The Contemporary Martial Arts Master-Teacher as a Complete Warrior Wojciech J. Cynarski
International Martial Arts and Culture Journal Vol. 4 No. 1 (2026): International Martial Arts and Culture Journal
Publisher : Fakultas Ilmu Keolahragaan Universitas Negeri Padang

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Abstract

Background. Learning martial arts, even the Japanese budō tradition, can be limited to a single discipline. But for comprehensiveness, it is possible to study a whole range of disciplines. Problem. What characterizes a master-teacher who has mastered various martial arts? What distinguishes the master we call a complete warrior? Method. Ten renowned masters of the highest rank who achieved high ranks and titles in various martial arts disciplines were considered. A comprehensive index measurement and qualitative analysis were used. Knowledge derived from direct acquaintance with the author, who has been active in the martial arts community for many years (48 years of participant observation), as well as data from the literature on the subject were used. Results and Conclusions As a complete warrior, the master-teacher possesses skills in wielding various weapons, not just saber fencing. He also possesses proven hand-to-hand combat skills, both at a distance and in close combat. In each case, these were decades of daily or regular practice—practical study.
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