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All Journal Jurnal Ekonomi Manajemen dan Sekretari
Rachmad Riyanto
Universitas Islam Negeri Ar-Raniry
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Potensi Pemanfaatan Harta ‘Uqubat di Baitul Mal Aceh Rachmad Riyanto; Ridwan Nurdin; Hendra Syahputra
Jurnal Ekonomi Manajemen dan Sekretari Vol. 9 No. 3 (2024): DESEMBER 2024
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemensri.v9i3.3549

Abstract

This research investigates the effect of halal labeling and religiosity on purchasing decisions for beauty products, while also assessing the moderating role of gender in the relationship between these variables. The study utilized a sample of 100 cosmetic product users in Banda Aceh, selected through purposive sampling. Data were collected via an online questionnaire and analyzed using multiple linear regression and moderated regression analysis. The findings indicate that both halal labeling and religiosity significantly and positively influence purchasing decisions for cosmetic products. Consumers who place greater importance on halal labeling and exhibit higher levels of religiosity demonstrate a stronger tendency to purchase cosmetic products.
Co-Authors Hendra Syahputra Ridwan Nurdin