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All Journal Jurnal Wacana Ekonomi
Mustaghfiroh, Tsalitsah Alifah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Implementation of Sales Promotion Strategies to Enhance Speed Jersey Sales on Shopee Marketplace Mustaghfiroh, Tsalitsah Alifah; Junipriansa, Donni
Jurnal Wacana Ekonomi Vol 24 No 1 (2024): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v24i1.3980

Abstract

In 2020, Indonesia experienced a major shock due to COVID-19 which resulted in all activities being suspended. This has an impact on many aspects, one of which is the economy. Many businesses experience a decline in sales in a very short period of time. So, they need to carry out various business innovations to survive in difficult times, one of which is by utilizing the internet. The significant decline in Speed Jersey sales is certainly a problem that needs to be handled effectively. One of the marketing strategies used by Speed Jersey in the Shopee marketplace is using Sales Promotion. The research that the author uses is descriptive qualitative research. Based on the results of the interview, it shows that Speed Jersey sales increased due to the implementation of Sales Promotion using coupons and discounts on the Shopee marketplace. It can be drawn meaning that sales are determined by various factors. Sales promotion factors are one of the most important to increase profits in a company. Many promotional media can be done to attract customers, one of which is giving coupons and discounts.
Co-Authors Donni Junipriansa