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All Journal Proceeding ISETH (International Summit on Science, Technology, and Humanity) Riset Akuntansi dan Keuangan Indonesia
Wahyono, W
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Journal : Proceeding ISETH (International Summit on Science, Technology, and Humanity)

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The Mediating Role of Environmental Concern and Perceived Consumer Effectiveness on the Relationship between Consumer Skepticism toward Advertising and Green Purchasing Behavior Waskito, Jati; Wahyono, W
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2017: Proceeding ISETH (International Conference on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.2321

Abstract

The purpose of this study was to examine the mediating role of Environmental Concern (EC) and Perceived Consumer Effectiveness (PCE) on the behavior of Green Purchasing. Survey with questionnaire instrument involving 299 respondents and using the structural equation model found the skeptical attitude towards direct effect on EC and PCE. PCE becomes a full-fledged mediating role in the influence of consumer skepticism toward advertising and consumer’s green purchasing behavior, unlike the EC that cannot mediate those relationships.
Co-Authors Indarti Diah Palupi Jati Waskito Nurochim, N