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All Journal JSE: Jurnal Sharia Economica
Ujang Sanusi
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Economics, Econometrics & Finance

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KOMUNIKASI HORIZONTAL SEBAGAI DETERMINAN EFEKTIVITAS PENGAMBILAN KEPUTUSAN DAN KINERJA EKONOMI LEMBAGA PEMERINTAH DAERAH Ujang Sanusi
JSE: Jurnal Sharia Economica Vol. 4 No. 4 (2025): Oktober
Publisher : LPPM STAI Muhammadiyah Probolinggo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46773/jse.v4i4.2770

Abstract

This study aims to analyze the influence of horizontal communication on decision-making effectiveness at the UPTD of National Education, Buay Pemuka Peliung Subdistrict, OKU Timur Regency. The research employed a quantitative associative method involving all UPTD employees as respondents. Data were collected through observation, interviews, documentation, and questionnaires using a Likert scale. Data analysis utilized Pearson’s correlation coefficient and t-test at a 5% significance level. The findings reveal a strong and positive relationship between horizontal communication and decision-making effectiveness, with a correlation coefficient of 0.681 and a determination contribution of 46.38%. This indicates that effective peer-level communication enhances the quality and accuracy of decision-making in public organizations. The study highlights the strategic role of horizontal communication as a coordination and collaboration mechanism within local educational bureaucracy and as a foundation for participatory, adaptive, and accountable governance
PERAN IKLAN TIKTOK DALAM MEMBENTUK MINAT BELI MAHASISWA PADA BRAND BUSANA PERSPEKTIF ETIKA PEMASARAN SYARIAH Zamzami, Muhammad; Sunarto, Andang; Harpepen, Andi; Ujang Sanusi
JSE: Jurnal Sharia Economica Vol. 5 No. 2 (2026): April
Publisher : LPPM STAI Muhammadiyah Probolinggo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46773/ejwvts51

Abstract

This study aims to examine the role of TikTok advertisements in shaping students' buying interest in fashion brands and the perspective of Sharia marketing ethics on these TikTok advertisement practices. This study uses a qualitative approach with the type of field research. Informants were selected using purposive sampling technique, totaling 9 active students from the Faculty of Islamic Economics and Business at UINFAS Bengkulu who use TikTok and have been exposed to fashion brand advertisements. Data collection was conducted through interviews, observation, and documentation. The results indicate that TikTok advertisements for fashion brands play a real role in shaping students' buying interest through four functions: informing, by clearly conveying fashion product information to attract attention; influencing, by affecting through visual appeal and content creativity; reminding, by maintaining students' memory of the brand and product; and adding value, by encouraging concrete actions up to purchase. From the perspective of sharia marketing ethics, the justice of Al-'Adl has been well fulfilled; however, the honesty of Shiddiq and the responsibility of Amanah have not been optimally fulfilled, as indicated by the tendency of sellers to only convey product advantages, inconsistency between advertisement appearance and the product received, and untimely delivery. This study concludes that there is still a gap between TikTok advertising practices by fashion brands and Islamic ethical values that need to be improved.
PENGARUH KELANGKAAN PUPUK SUBSIDI DAN EFISIENSI DISTRIBUSI TERHADAP PENDAPATAN PETANI DENGAN PENERAPAN NILAI – NILAI SYARIAH SEBAGAI VARIABEL MEDIATOR Arnita, Desty; Hanif, Padlim; Arisandy, Yosy; Ujang Sanusi
JSE: Jurnal Sharia Economica Vol. 5 No. 2 (2026): April
Publisher : LPPM STAI Muhammadiyah Probolinggo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46773/d5017222

Abstract

The scarcity of subsidized fertilizer and inefficient distribution systems are challenges that can reduce farmers’ productivity and income. This study aims to analyze the effect of subsidized fertilizer scarcity and distribution efficiency on farmers’ income, with Islamic values as an intervening variable. The research used a quantitative method, with a sample of 60 farmers in Suka Makmur Village, BTS Ulu District, Musi Rawas Regency, and was analyzed using path analysis in SPSS 27. The results showed that subsidized fertilizer scarcity and distribution efficiency simultaneously affected Islamic values, but only distribution efficiency had a significant effect. In addition, Islamic values significantly influenced farmers’ income and acted as a full mediation variable. These findings indicate that implementing the principles of justice, trustworthiness, and transparency can improve farmers’ welfare. This study recommends the digitalization of fertilizer distribution and the strengthening of Islamic economic values in agricultural assistance programs.
Co-Authors Andang Sunarto Arisandy, Yosy Arnita, Desty Garaika Hamzah Hanif, Padlim Harpepen, Andi Muhammad Zamzami, Muhammad Wahid Eka Saputra