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All Journal The International Journal of Business Review (The Jobs Review)
Eksa Kartika, Elta
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Economics, Econometrics & Finance

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Mediating Effect of Environmental Attitude on Green Product Purchase Intention in Indonesia Eksa Kartika, Elta; Pradana, Mahir
The International Journal of Business Review (The Jobs Review) Vol 7, No 2 (2024): The International Journal of Business Review. December 2024
Publisher : Fakultas Pendidikan Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/tjr.v5i2.51999

Abstract

This study aims to determine the relationship between green product quality and green brand image on green purchase intention mediated by environmental attitude. The method used is a quantitative method with purposive sampling type. The sample in this research is 400 respondents who are using  Love, Beauty and Planet products. The data analysis technique using descriptive analysis and Structural Equation Modelling (SEM). The results of this study shows that green product quality, green brand image, and environmental attitude has a significant influence on green purchase intention. The environmental attitude variable as a mediator has a significant influence in mediating the relationship between green product quality and green brand image on green purchase intention.
Co-Authors Mahir Pradana