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All Journal JRB-Jurnal Riset Bisnis Jurnal Minfo Polgan (JMP)
Syifauddin, Muhammad Rizal
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Computer Science & IT Economics, Econometrics & Finance Library & Information Science Mathematics Social Sciences

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Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Dan Dampaknya Terhadap Loyalitas Pelanggan Apotek Di Kecamatan Serang Syifauddin, Muhammad Rizal; Hatta, Iha Haryani; Sarnianto, Prih
JRB-Jurnal Riset Bisnis Vol 6 No 2 (2023): April
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jrb.v6i2.4640

Abstract

Pharmacies continue to grow and make business competition between pharmacies increase and reduce drug prescriptions, that require pharmacies to optimize marketing mix strategies that are useful in building customer loyalty. The main purpose of this study is to determine the influence of marketing mix variables on purchasing decisions and its impact on customer loyalty of Apotek in serang district. In this quantitative study, primary data was collected through interviews using a structured questionnaire that has been validated. The data of the research was collected using a random sample of 200 respondents of Pharmacy customers from 3 pharmacies in Serang District. Data analysis using the Structural Equation Modeling software AMOS 23. The results showed that products that are varied, complete and always available have an influence on purchasing decisions and customer loyalty. Low prices have an influence on purchasing decisions and customer loyalty. Location has no effect on purchasing decisions or customer loyalty because Serang District is a densely populated area and the proximity of pharmacies makes location selection not a customer's consideration. Promotion has no effect on purchasing decisions or customer loyalty because promotional activities are carried out only through word of mouth, pharmacies should preferably carry out digital promotions through advertising or television media. People influence purchasing decisions and customer loyalty because pharmacists can explain drugs in detail and behave friendly. The process influences purchasing decisions but does not affect customer loyalty because customers prefer the service process to be fast and easy. Physical evidence has no effect on purchasing decisions or customer loyalty because complete facilities are not a major consideration and the goal is to buy drugs. And the purchasing decisions positive and significant impact on customer loyalty.
Penerapan Algoritma Rivest Shamir Aldeman (RSA) untuk Pengamanan Data Gambar Nasabah BMT Al-Hikmah Permata Syifauddin, Muhammad Rizal; Kusumodestoni, R. Hadapiningradja; Sarwido, Sarwido
Jurnal Minfo Polgan Vol. 13 No. 1 (2024): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v13i1.13805

Abstract

Keamanan data nasabah merupakan aspek krusial dalam industri keuangan, termasuk di lembaga keuangan mikro seperti Baitul Maal wat Tamwil (BMT). Penelitian ini bertujuan untuk mengimplementasikan algoritma Rivest Shamir Adleman (RSA) guna mengamankan data gambar nasabah pada aplikasi mobile BMT Al-Hikmah Permata. Metode yang digunakan adalah pengembangan aplikasi berbasis Android dengan mengintegrasikan algoritma RSA untuk enkripsi dan dekripsi data gambar. Proses enkripsi dilakukan saat gambar diunggah ke server, sementara dekripsi dilakukan saat data diakses oleh pengguna yang berwenang. Hasil penelitian menunjukkan bahwa penerapan algoritma RSA berhasil meningkatkan keamanan data gambar nasabah dengan tingkat keberhasilan enkripsi dan dekripsi mencapai 100%. Waktu proses enkripsi rata-rata adalah 2,5 detik untuk gambar berukuran 1 MB, sedangkan waktu dekripsi rata-rata adalah 1,8 detik. Implementasi ini terbukti efektif dalam melindungi privasi nasabah tanpa mengorbankan kinerja aplikasi secara signifikan. Penelitian ini berkontribusi pada peningkatan keamanan data di sektor keuangan mikro dan dapat menjadi acuan bagi pengembangan sistem keamanan serupa di institusi keuangan lainnya.
Co-Authors Iha Haryani Hatta R Hadapiningradja Kusumodestoni Sarnianto, Prih Sarwido Sarwido, Sarwido