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All Journal Journal International Dakwah and Communication Journal of Moeslim Research Technik Journal of Loomingulisus ja Innovatsioon
Linm, Sofia
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Religion Aerospace Engineering Automotive Engineering Computer Science & IT Control & Systems Engineering Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Role of Public Relations in Promoting Islamic Tourism Harjoni, Harjoni; Tan, Marcus; Linm, Sofia
Journal International Dakwah and Communication Vol. 4 No. 2 (2024)
Publisher : Sekolah Tinggi Agama Islam Al-Hikmah Pariangan Batusangkar, West Sumatra, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55849/jidc.v4i2.765

Abstract

Islamic tourism has emerged as a rapidly growing sector within the global travel industry, driven by increasing demand for Shariah-compliant services and culturally sensitive travel experiences. Effective public relations (PR) strategies play a crucial role in promoting Islamic tourism by shaping perceptions, enhancing destination branding, and facilitating engagement with Muslim travelers. The integration of PR efforts into Islamic tourism marketing ensures that destinations effectively communicate their adherence to Islamic values while maintaining global appeal. Understanding how PR contributes to the development and promotion of Islamic tourism is essential for creating sustainable and competitive tourism strategies. This study aims to analyze the role of PR in positioning Islamic tourism destinations and fostering positive stakeholder engagement. A qualitative research design is employed, incorporating content analysis of tourism campaigns, interviews with PR professionals, and case studies of successful Islamic tourism destinations. Findings reveal that strategic media engagement, digital PR campaigns, and community-driven storytelling significantly influence the visibility and attractiveness of Islamic tourism destinations. Social media platforms and influencer collaborations emerge as effective tools for shaping travel narratives and enhancing tourist engagement. The study concludes that public relations efforts must integrate Islamic cultural elements with modern communication techniques to successfully promote Islamic tourism.    
Blockchain Based Software Development for Digital Identity Management Systems Tan, Ethan; Linm, Sofia; Vandika, Arnes Yuli
Journal of Moeslim Research Technik Vol. 1 No. 6 (2024)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/technik.v1i6.1563

Abstract

The increasing prevalence of digital identities has raised concerns about security, privacy, and data ownership. Traditional identity management systems often lack transparency and are vulnerable to breaches, necessitating more secure alternatives. Blockchain technology offers a decentralized approach that can enhance the security and integrity of digital identity management. This research aims to develop a blockchain-based software solution for digital identity management systems. The study focuses on creating a secure, user-centric platform that allows individuals to control their personal information while ensuring data integrity and privacy. A design-based research approach was employed, involving the development of a prototype using Ethereum blockchain technology. The system architecture was designed to facilitate secure identity verification and data storage. User testing was conducted to evaluate usability and effectiveness, with feedback collected through surveys and interviews. The prototype demonstrated significant improvements in security and user control over personal data. Key features included decentralized storage of identity information, smart contracts for verification processes, and enhanced privacy measures. User feedback indicated a high level of satisfaction with the system's usability and perceived security. The research concludes that blockchain technology presents a viable solution for digital identity management, offering enhanced security and user control. The developed software prototype demonstrates the potential for broader applications in various sectors, paving the way for future research to explore scalability and integration with existing identity management frameworks.
Development of Innovative Business Models for MSMEs in the Indonesian Tourism Sector Tan, Ethan; Linm, Sofia; Teo, Ryan
Journal of Loomingulisus ja Innovatsioon Vol. 1 No. 5 (2024)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/innovatsioon.v1i5.1711

Abstract

The Indonesian tourism sector plays a significant role in the national economy, with small and medium-sized enterprises (MSMEs) forming a crucial part of the industry. However, the sector faces several challenges, including market volatility, the impact of the COVID-19 pandemic, and the need for digital transformation. Innovative business models are essential for MSMEs to remain competitive and sustainable in this dynamic environment. This study aims to explore the development of innovative business models for MSMEs in the Indonesian tourism sector, focusing on the factors that drive innovation and the strategies that enable MSMEs to adapt to changing market conditions. The research employs a mixed-methods approach, combining qualitative interviews with MSME owners and quantitative surveys to gather insights into the factors influencing innovation. The findings reveal that digitalization, community-based tourism, and sustainable practices are key drivers of innovation among MSMEs in the sector. However, challenges such as limited access to capital, lack of technical expertise, and inadequate government support hinder the widespread adoption of these innovative models. The study concludes that developing tailored support systems, promoting digital literacy, and encouraging collaboration between MSMEs and local governments are essential to fostering innovation in the tourism sector. These findings contribute to the academic literature on innovation in emerging markets and provide practical recommendations for policymakers and MSMEs.
Co-Authors Arnes Yuli Vandika Harjoni Harjoni Tan, Ethan Tan, Marcus Teo, Ryan