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All Journal Widyadari : Jurnal Pendidikan International Journal Business, Management and Innovation Review
I Dewa Gede Aditya Satria Wibawa
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Decision Sciences, Operations Research & Management Education Social Sciences

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The Effect of Promotion, Price, and Product Quality on Purchase Decisions Marketplace Shopee Users I Dewa Gede Aditya Satria Wibawa; Kiromim Baroroh; Alifia Putri Rahmadani
International Journal Business, Management and Innovation Review Vol. 2 No. 1 (2025): International Journal Business, Management and Innovation Review
Publisher : Universitas Veteran Bangun Nusantara Sukoharjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijbmir.v2i1.119

Abstract

This study aims to determine: (1) the effect of Promotion on the Purchase Decision of Shopee Marketplace Users, (2) the effect of Price on the Purchase Decision of Shopee Marketplace Users, (3) the effect of Product Quality on Purchase Decisions of Shopee Marketplace Users, (4) the effect of Promotion, Price, and Product Quality on Purchase Decisions of Shopee Marketplace Users. This research is a quantitative research. The respondents to this study were 100 students of the Accounting Education Study Program, Faculty of Economics, Yogyakarta State University, class of 2019 and 2020. The sampling technique used purposive sampling. Data collection techniques used questionnaires and were analyzed using Spearman's rank test and Kendall-W test. The results of the study show that: (1) Promotion has a positive and significant effect on the Purchase Decision of Shopee .Marketplace Users. This can be seen from the correlation coefficient value of 0.735 and a significance value of 0.000 <0.05. (2) Prices have a positive and significant effect on the Shopee Marketplace Purchase Decision. This can be seen from the correlation coefficient value of 0.647 and a significance value of 0.000 <0.05. (3) Product quality has a positive and significant effect on the Shopee Marketplace Purchase Decision. This can be seen from the correlation coefficient value of 0.666 and a significance value of 0.000 <0.05. (4) Promotion, Price, and Product Quality have a positive and significant effect on the Shopee Marketplace Purchase Decision. This can be seen from the W value of 0.796, the value of Xcount > Xtable (238,940 > 123,225), and the significance value of 0.000 <0.05.
IMPLEMENTASI MODEL PROBLEM BASED LEARNING (PBL) UNTUK MENINGKATKAN HASIL BELAJAR MAHASISWA PROGRAM STUDI PENDIDIKAN EKONOMI PADA MATA KULIAH EKONOMI PENDIDIKAN I Dewa Gede Aditya Satria Wibawa
Widyadari Vol. 27 No. 1 (2026): April 2026
Publisher : LP3M Universitas PGRI Mahadewa Indonesia

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Abstract

This study aims to improve student learning outcomes in the Economics Education Study Program in the Economics of Education course through the application of the Problem-Based Learning (PBL) model. This study is a Classroom Action Research (CAR) conducted in two cycles, each consisting of planning, implementation, observation, and reflection. The subjects were 10 second-semester students in the Economics Education Study Program at PGRI Mahadewa Indonesia University in the even semester of the 2025/2026 academic year. Data collection techniques used observation and learning outcome tests. Data were analyzed descriptively and quantitatively by calculating the average score and classical learning completion. The results showed an increase in student learning outcomes, with the average score in the first cycle being 68.5 with a classical completion of 60%, while in the second cycle it increased to 82.3 with a classical completion of 90%. Thus, the application of the Problem-Based Learning (PBL) model has been proven to improve student learning outcomes through a planned learning cycle.
Co-Authors Alifia Putri Rahmadani Kiromim Baroroh