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All Journal JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat
Ma’arif, M. Samsul
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Mathematics Public Health Social Sciences

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Penentu Niat Membeli Kembali: Perspektif Etika Bisnis Islam Ma’arif, M. Samsul; Kurniawan, Muhammad; Sisdianto, Ersi
Jurnal Akuntansi, Keuangan, dan Manajemen Vol. 6 No. 2 (2025): Maret
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v6i2.4085

Abstract

Purpose: This study aims to analyze the impact of sensory, emotional, and social experiences on the repurchase intention of consumers using Skintific skincare products in Bandar Lampung, particularly within the context of Islamic ethical business practices.Methodology/Approach: A quantitative research approach was employed, utilizing non-probability sampling techniques. The study involved 104 respondents who had previously used the Skintific products. Data analysis was conducted using descriptive statistics and Partial Least Squares (PLS) to assess the relationships between the variables.Results/Findings: The results indicate that all dimensions of customer experience sensory, emotional, and social have a positive and significant influence on consumers repurchase intentions. This underscores the critical role of customer experience in fostering brand loyalty.Conclusions: Sensory experience, emotional experience, and social experience significantly influence the repurchase intention of skincare consumers in Bandar Lampung, especially when combined with Islamic economic principles that emphasize ethics, fairness, and customer welfare. By implementing these values-based marketing strategies, skincare brands can increase customer loyalty and satisfaction sustainably.Limitations: The study acknowledges certain limitations, including the focus on a specific product and location, which may affect the generalizability of the findings. Additionally, the research highlights the need for further exploration of how Islamic ethical principles can be integrated into marketing strategies to enhance customer experiences.Contributions: This study contributes to understanding how sensory, emotional, and social experiences influence consumers repurchase intention of skincare products in Bandar Lampung. In addition, this study highlights the role of Islamic economic principles in forming ethical and loyalty-oriented marketing strategies.
Pelatihan Running Dictation sebagai Metode Aktif dalam Pengajaran Kosakata Bahasa Arab Siswa Fahmi, Nurul; Ma’arif, M. Samsul
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol 7 No 3 (2025)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v7i3.1708

Abstract

Vocabulary mastery is a crucial element in learning Arabic. However, classroom instruction often lacks active student engagement. This community service activity aimed to introduce the Running Dictation method as an effective active learning strategy to enhance student involvement and vocabulary acquisition. The activity was conducted in Grade VIII at MTs Ummul Quro Al-Islami, Bogor, utilising a Participatory Action Research (PAR) approach. The Running Dictation method integrates reading, memorising, listening, speaking, and writing skills into a series of collaborative and enjoyable activities. A total of 37 students participated, divided into six small groups. The implementation took place from March to May 2025, with a focus on Arabic verb vocabulary. The results indicated that this method increased students' enthusiasm, fostered teamwork, and strengthened vocabulary mastery through movement-based and interactive learning. Evaluation was conducted through direct observation, field notes, and reflective interviews with students. The findings revealed that students felt more motivated and engaged in the learning process. Thus, Running Dictation proved to be an effective, meaningful, and enjoyable active learning strategy, particularly suitable for Islamic junior high school contexts.
Co-Authors Ersi Sisdianto Muhammad Kurniawan Nurul Fahmi