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All Journal Jurnal Pijar : Studi Manajemen dan Bisnis
Magdalena, Angeleen
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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ANALYSIS OF FACTORS AFFECTING THE SATISFACTION OF SELECTION OF ACCOUNTING STUDY PROGRAMS BY ACCOUNTING STUDENTS IN SURABAYA Maria, Margareth Lily; Magdalena, Angeleen
Jurnal Pijar Vol 3 No 2 (2025): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65096/pmb.v3i2.1754

Abstract

The purpose of this study is to analyze the factors that influence students majoring in Accounting in Surabaya in choosing an Accounting study program. The research method used is a survey with a quantitative approach, where data is collected through questionnaires given to students at several universities in Surabaya. The factors studied include personal motivation, career prospects, the impact of the social environment, and the quality of education. The findings of the analysis show that personal motivation and career prospects are important factors that influence students' decision to enroll in an accounting study program. This research offers valuable insights for educational institutions to better understand
Co-Authors Maria, Margareth Lily