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This Author published in this journals
All Journal MetaCommunication; Journal Of Communication Studies Journal of Indonesian Tourism and Policy Studies
Putri, Khairunnisa Devani Aqtus Permana
Unknown Affiliation
Humanities Social Sciences

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Journal : MetaCommunication

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Commodification of Popular Culture as a tool of Consumerism in Seventeen World Tour 'Right Here' in Jakarta Putri, Khairunnisa Devani Aqtus Permana
Metacommunication Journal of Communication Studies
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/mc.v10i1.21943

Abstract

Popular culture is one of the elements that cannot be separated from the layers of society. Popular culture raises the principle of cultural proximity. Various kinds of popular culture that the public can accept are diverse, including K-pop through the Seventeen World Tour 'Right Here' activities in the Jakarta concert series. This research looks at how popular culture, namely music, becomes a tool of consumerism for fans. This research uses quantitative methods to study popular culture through various sources, such as social media and electronic news. This concert series is one of the representations of popular culture with broad fan access. Consumerism shapes identity and interaction between fans, causing popular culture to continue to grow and creating acts of consumerism and active participation by fans to fulfill their fans' deep needs and desires.
Co-Authors Melisa Bunga Altamira