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All Journal Jurnal Vokasi Indonesia Journal of Media and Communication Science (JcommSci) Jurnal Sosial Humaniora Terapan Mediakom : Jurnal Ilmu Komunikasi Journal of Indonesian Tourism and Policy Studies Jurnal Vokasi Indonesia Journal of Indonesian Tourism and Policy Studies
Melisa Bunga Altamira
Universitas Indonesia
Arts Humanities Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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KOMUNIKASI ORGANISASI DALAM PROSES PEMBENTUKAN BUDAYA ORGANISASI (STUDI NILAI BUDAYA ORGANISASI I’VE CARE PADA FAKULTAS KEDOKTERAN UNIVERSITAS INDONESIA) Melisa Bunga Altamira; Effy Rusfian
Jurnal Sosial Humaniora Terapan Vol 2, No 1: December 2019
Publisher : Program Pendidikan Vokasi UI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (383.878 KB) | DOI: 10.7454/jsht.v2i1.71

Abstract

Budaya organisasi dalam sebuah perusahaan/institusi/organisasi tak hanya berfungsi sebagai alat untuk meningkatkan kualitas perusahaan/institusi/organisasi, tetapi juga sebagai pedoman dan nilai-nilai berperilaku para anggota perusahaan/institusi/organisasi dalam beraktivitas sehari-hari. Sebagai fakultas kedokteran nomor satu di Indonesia, Fakultas Kedokteran Universitas Indonesia (FKUI) merumuskan I’Ve Care sebagai budaya organisasinya. Studi ini bertujuan untuk menganalisis dan mendeskripsikan pembentukan budaya organisasi I’Ve Care, faktor-faktor yang menghambatnya dan evaluasi yang dibutuhkan FKUI ke depannya. Metode penelitian dilakukan secara kualitatif, studi kasus melalui wawancara mendalam. Hasil yang didapat dari penelitian ini, bahwa pembentukan budaya organisasi belum optimal dikarenakan adanya faktor-faktor: pengkisahan, komunikasi, penyelesaian masalah yang positif, pengkisahan mengenai pendiri dan pemimpin, kepemimpinan, contoh role model, norma-norma, pengharapan, nilai-nilai, sistem penghargaan, manajemen karier, rekrutmen dan penempatan staf, sosialisasi kepada staf baru, pelatihan dan pengembangan, kontak anggota organisasi, partisipasi dalam pengambilan keputusan, koordinasi antar grup, dan perubahan personal. Diperlukan evaluasi dan saran yang holistis dalam pembentukan budaya organisasi di FKUI. Kata kunci: komunikasi organisasi, budaya organisasi, nilai-nilai budaya organisasi 
Pemanfaatan Strategi Omnichannel Marketing di Perguruan Tinggi Peny Meliaty Hutabarat; Melisa Bunga Altamira; Erni Adelina
Jurnal Vokasi Indonesia Vol 9, No 1: January - June 2021
Publisher : Program Pendidikan Vokasi Universitas Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.7454/jvi.v9i1.243

Abstract

Perkembangan teknologi mendorong perubahan perilaku konsumen, termasuk pada interaksi perusahaan. Begitupula yang dihadapi institusi pendidikan, khususnya perguruan tinggi. Pemanfaatan multiple channels semakin meningkat, sehingga menjadi tantangan yang cukup kompleks bagi perguruan tinggi untuk menyediakan journey experience yang mulus, optimal, dan mampu memenuhi kebutuhan khalayaknya. Perkembangan teknologi dan perilaku konsumen ini memaksa perguruan tinggi untuk meningkatkan competitive advantage-nya. Strategi omnichannel merupakan salah satu cara efektif dalam meningkatkan competitive advantage perguruan tinggi saat ini, dan untuk menjangkau calon mahasiswa melalui berbagai platform, dengan pesan yang spesifik dan personal.Dalam penerapannya, strategi omnichannel marketing kerap dikaitkan dengan konsep Integrated Marketing Communication (IMC). Saluran yang digunakan dalam omnichannels merupakan platform yang bersinggungan dengan IMC communication tools. Penelitian dan penerapan omnichannel marketing di dunia bisnis sudah banyak muncul dan berkembang. Namun, penelitian dan penerapan omnichannel marketing di perguruan tinggi masih sangat terbatas. Penelitian ini bertujuan mendeskripsikan pemanfaatan omnichannel marketing pada konteks perguruan tinggi. Hasil penelitian menunjukkan omnichannel marketing, sebagai strategi komunikasi pemasaran, mampu membangun connection dan engagement dengan target khalayak, serta mampu menjadi competitive advantage perguruan tinggi di era digital. Penelitian ini diharapkan dapat memberikan masukan mengenai pemanfaatan strategi omnichannel marketing di perguruan tinggi.Kata kunci: omnichannel marketing, perguruan tinggi, competitive advantages, engagement, journey experience 
FENOMENA CANCEL CULTURE DI INDONESIA: SEBUAH TINJAUAN LITERATUR Melisa Bunga Altamira; Satwika Gemala Movementi
Jurnal Vokasi Indonesia Vol 10, No 1: January - June 2022
Publisher : Program Pendidikan Vokasi Universitas Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.7454/jvi.v10i1.287

Abstract

Fenomena dan terminologi cancel culture saat ini sedang diperbincangkan di Indonesia. Gaung cancel culture semakin meluas bersamaan dengan peningkatan pengguna media sosial. Melalui media sosial, gerakan cancel culture disebarluaskan. Penelitian ini memaparkan fenomena cancel culture di Indonesia dan perbandingannya dengan di beberapa negara, beserta dampaknya. Penelitian dan pembahasan mengenai cancel culture dalam konteks global sudah banyak dipublikasikan. Namun, penelitian dan pembahasan mengenai cancel culture di Indonesia, masih sangat terbatas. Penelitian ini bertujuan mendeskripsikan fenomena cancel culture di Indonesia dengan menggunakan metodologi deskriptif melalui tinjauan literatur (rentang 2018-2021). Hasil penelitian menunjukkan bahwa cancel culture di Indonesia masih merupakan fenomena baru dan sangat terkait erat dengan media sosial. Selebritas adalah figure publik paling banyak terdampak cancel culture, baik yang tampil di media massa maupun media sosial. Penelitian ini diharapkan dapat memberikan pemahaman baru mengenai maraknya fenomena cancel culture serta rekomendasi mengenai pentingnya pertimbangan dalam menyampaikan pernyataan kepada khalayak, khususnya melalui media massa dan media sosial.Kata kunci: cancel culture, figur publik, media sosial
REPRESENTATION OF GASTRONOMY BRANDING THROUGH “ARUNA AND HER PALATE” FILM Melisa Bunga Altamira
Journal of Indonesian Tourism and Policy Studies Vol 7, No 1 (2022): Journal of Indonesia Tourism and Policy Studies
Publisher : Program Pendidikan Vokasi, Universitas Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (203.285 KB) | DOI: 10.7454/jitps.v7i1.282

Abstract

BSTRACTIndonesia is one of the well-known international tourist destinations, one of which is through its culinarydiversity. The variety of culinary culture in Indonesia cannot be separated from the historical storiesand characteristics of each region. With these peculiarities, Indonesian cuisine must of course receivespecial attention in the promotion process. In the world of culinary marketing, there is a concept knownas gastronomy branding. This concept briefly means doing marketing communication activities aboutfood. Mass media, especially films, can be a channel for mass communication to carry out thisgastronomy branding activity. Through its reach, films can convey a gastronomy brandingcommunication message to introduce Indonesian cuisine to a wide audience, both nationally andinternationally. One of the Indonesian films that raises the culinary specialties of the archipelago is"Aruna & Her Palate". This research qualitatively, through literature study, will present a representationof gastronomy branding that is shown through the film "Aruna & Her Palate".Keywords: Representation, Gastronomy Branding, Film
PODCAST STORYTELLING: A NEW WAY OF TOURISM MARKETING IN INDONESIA Peni Meliaty Hutabarat; Arius Krypton Onarelly; Rahmi Setiawati; Melisa Bunga Altamira
JCommsci - Journal of Media and Communication Science Vol. 6 No. 1 (2023): Jcommsci Vol 6 Issue 1 2023
Publisher : Program Studi Ilmu Komunikasi Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v6i1.191

Abstract

This study explores the trend of using podcasts and storytelling approaches as a new way to market regional tourism, in Indonesia. In the last two years, there has been a significant increase in access to audio on demand content in Indonesia. The use of new media such as podcasts in the promotion of the tourism sector is inevitable. Research on podcasts in Indonesia, especially tourism podcasts, is still not prevalent. However, the use of podcast platforms by actors in the tourism sector is starting to emerge. The storytelling approach is also increasingly important for the tourism sector because a good authentic story has the potential to create a better sense of place and connections. This study seeks to explore the opportunities and challenges of tourism podcasts, as well as the importance of the storytelling approach for marketing regional tourism in Indonesia. The method used in this study is a literature review which includes the process of reading and analyzing articles in journals, previous research reports, reference books and news related to podcasts. The results of the study show that podcast is an important marketing tool to enrich information on tourist destinations in Indonesia, and of course help encourage regional tourism marketing. This research is expected to be an input and recommendation to practitioners, government, communities, private sector and researchers to work together to equip tourism activities in various regions with podcasting and storytelling skills as a new way to develop tourism marketing in Indonesia.
MODEL PENGEMBANGAN PARIWISATA PULAU KOMODO SEBAGAI SOCIETY-BASED SUSTAINABLE MARINE TOURISM VILLAGE 5.0 Rahmi Setiawati; Peny Meliaty Hutabarat; Arius Krypton Onarelly; Melisa Bunga Altamira
Mediakom : Jurnal Ilmu Komunikasi Vol 7, No 1 (2023)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/mkm.2023.v7i1.8863

Abstract

Desa wisata bahari (marine tourism village) membutuhkan paradigma pembangunan yang berkarakter sesuai dengan budaya wilayah maritim, yang berbasis kearifan lokal dan menggunakan pendekatan teknologi serta human capital. Pulau Komodo merupakan salah satu desa wisata bahari. Budaya kemaritiman seyogyanya adalah budaya asli Indonesia sebagai negara kepulauan dan penerapan digitalisasi teknologi serta human capital akan  menghasilkan model blue economic maritime yang inovatif, kreatif dan daya saing, yang dapat meningkatkan pertumbuhan dan perkembangan ekonomi di wilayah kepulauan. Konsep yang digunakan adalah model society 5.0, kepariwisataan berkelanjutan, desa wisata bahari dan community development dengan tujuan membangun human capital agar tercipta kapasitas sumber daya  manusia, dalam hal ini masyarakat lokal,   yang  memahami  sikap  dan  nilai-nilai  kemaritiman. Metode penelitian menggunakan pendekatan kualitatif melalui wawancara mendalam dan observasi yang dilakukan di pulau Komodo, Labuan Bajo. Hasil penelitian riset ini diperlukan untuk pembangunan desa wisata bahari. Pendekatan digitalisasi dapat digunakan sebagai pusat informasi yang berisi tentang hasil internalisasi budaya maritim dengan kearifan lokal dan sarana infrastruktur untuk mempercepat pertumbuhan ekonomi. Penggunaan platform digital oleh masyarakat, diantaranya para nelayan, pelaku usaha bidang pariwisata dan usaha kecil menengah, sehingga dapat menciptakan jaringan data informasi dalam bentuk big data sebagai sarana infrastruktur digitaliasi ekonomi, dan pembangunan human capital melalui pengembangan sumberdaya manusia dan literasi digital.
FENOMENA CANCEL CULTURE DI INDONESIA: SEBUAH TINJAUAN LITERATUR Altamira, Melisa Bunga; Movementi, Satwika Gemala
Jurnal Vokasi Indonesia Vol. 10, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The phenomenon and terminology of cancel culture is currently being discussed in Indonesia. The echo of cancel culture is expanding along with the increase of social media users. Through social media, the movement of cancel culture is disseminated. This study describes the phenomenon of cancel culture in Indonesia compared to several other countries, along with the impacts. Research and discussion on cultural cancellation in a global context have been widely published. However, research and discussion on the cultural cancellation in Indonesia have yet been sufficient. This study aims to describe the phenomenon of cancel culture in Indonesia using a descriptive methodology through literature review (range 2018-2021). The results show that cancel culture in Indonesia is still a new phenomenon and closely related to social media. Celebrities are public figures that most affected by the cancel culture, both those who appear in the mass media and social media. This research is expected to provide a new understanding of the phenomenon that occurs in aborted culture and recommendations regarding the importance of consideration in conveying to the public. In addition, this study can be used as a recommendation for the policy-makers to elevate the level of digital literacy.
PEMANFAATAN STRATEGI OMNICHANNEL MARKETING DI PERGURUAN TINGGI Hutabarat, Peny Meliaty; Altamira, Melisa Bunga; Adelina, Erni
Jurnal Vokasi Indonesia Vol. 9, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Technological developments encourage changes in consumer behavior, including corporate interactions. This also affects many educational institutions, especially in higher education levels. The use of multiple channels has been increasing, and it is quite a complex challenge for higher education to provide seamless and optimal journey experiences as needed by their audiences. These developments in technology and consumer behavior drive all higher education institutions to increase their competitive advantages. The omnichannel strategy is an effective way for them to increase the competitive advantage and to reach prospective students through various platforms, with specific and personified messages. In its application, omnichannel marketing strategy is often connected to Integrated Marketing Communication Concept (IMC). Hence, the channel tools utilized in omnichannel marketing strategy are platforms intersecting with the IMC communication tools. Both study and application of omnichannel marketing in the business world have frequently appeared and developed. However, study and application of omnichannel marketing in the higher education sector, especially Indonesia, are still very limited. This descriptive study aims to describe the application of omnichannel marketing in higher education contexts, by using a descriptive methodology through literature review (range 2010 – 2020). According to the study results, the application of omnichannel marketing, as a marketing communication strategy, is able to build connections and engagement with target audiences, and also to become competitive advantages for higher education institutions in this current digital technology era. Through this study, it is desired to provide an overview and insight regarding the implementation of omnichannel marketing strategies particularly in higher education institutions.
REPRESENTATION OF GASTRONOMY BRANDINGTHROUGH “ARUNA AND HER PALATE” FILM Altamira, Melisa Bunga
Journal of Indonesian Tourism and Policy Studies Vol. 7, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Indonesia is one of the well-known international tourist destinations, one of which is through its culinary diversity. The variety of culinary culture in Indonesia cannot be separated from the historical stories and characteristics of each region. With these peculiarities, Indonesian cuisine must of course receive special attention in the promotion process. In the world of culinary marketing, there is a concept known as gastronomy branding. This concept briefly means doing marketing communication activities about food. Mass media, especially films, can be a channel for mass communication to carry out this gastronomy branding activity. Through its reach, films can convey a gastronomy branding communication message to introduce Indonesian cuisine to a wide audience, both nationally and internationally. One of the Indonesian films that raises the culinary specialties of the archipelago is "Aruna & Her Palate". This research qualitatively, through literature study, will present a representation of gastronomy branding that is shown through the film "Aruna & Her Palate".
WILD ANIMAL CONTENT MONETIZATION ON YOUTUBE: A LITERATURE STUDY Altamira, Melisa Bunga; Permana Putri, Khairunnisa Devani Aqtus; Tata Samudra, Raden Muhammad Rafi; Yuliafni, Fildza Astri
Journal of Indonesian Tourism and Policy Studies Vol. 7, No. 2
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Today's social media is used for various needs. Its nature is easily accessible and can penetrate space and time, making social media the main platform for sharing information or even selling products. Along with the massive use of social media, currently, users can not only use social media as an information-sharing platform but can also monetize their accounts through a variety of content that is presented. In recent years, the world of social media, especially YouTube, has been quite busy with content owned by monetized wildlife by public figures and celebrities. Wild animals are defined as animals or animals that live in the wild without human intervention. Monetization of wildlife content has the potential to persuade audiences to do the same. This study highlights the phenomenon of monetization of wildlife through content on social media, especially YouTube, which is rife in Indonesia. Through a qualitative study of literature and observation, this study will present information related to the monetization of wildlife through social media content in Indonesia and its impact on the sustainability and welfare of wildlife in Indonesia.
Co-Authors Adelina, Erni Arius Krypton Onarelly Effy Rusfian Effy Rusfian Erni Adelina Hutabarat, Peny Meliaty Movementi, Satwika Gemala Peni Meliaty Hutabarat Peny Meliaty Hutabarat Peny Meliaty Hutabarat Permana Putri, khairunnisa Devani Aqtus Rahmi Setiawati Satwika Gemala Movementi Tata Samudra, Raden Muhammad Rafi Yuliafni, Fildza Astri