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Pengaruh Media Sosial Terhadap Penjualan Produk Kecantikan Pada Online Shop Kumara Store Di Sukoharjo Rahayu Pancaningsih; Shalli Habiibika Baaq; Risqa Nurul Latifah; Ananda Nur Wahit; Mellyza Dwi Handayu; Erlin Rahmawati; Vanya Divka Putri Maharani; Monica Farissa Zain; Aris Prio Agus Santoso
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 1 No. 4 (2022): Desember : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1366.561 KB) | DOI: 10.30640/digital.v1i4.408

Abstract

Teknologi yang semakin maju memudahkan masyarakat dalam beaktivitas tanpa khawatir pada batasan apapun dengan jangkauan yang lebih luas. Teknologi internet yang melahirkan sosial media memiliki pengaruh positif terutama pada aspek bisnis seperti pemasaran dan penjualan, salah satunya pada penjualan produk Kumara Store di Jarakan, Mandan, Sukoharjo yang memanfaatkan sosial media online shop sebagai pemasaran. Penelitian ini menggunakan metode pendekatan kualitatif fenomenologi. Analisis data pada penelitian ini menggunakan model interaktif dengan langkah reduksi data, sajian data, dan penarikan kesimpulan dengan Subjek penelitian adalah pemilik Online Shop Kumara Store di Sukoharjo. Pengumpulan data pada penelitian ini adalah wawancara, observasi, dan dokumentasi. Hasil penelitian menunjukkan penggunaan media sosial memberikan prospek yang baik untuk menaikkan angka penjualan produk- produk kecantikan pada Kumara Store di Sukoharjo. Hal itu disebabkan karena sistem pemasaran digital menyediakan platform jual beli secara daring sehingga memudahkan proses pemesanan serta pembelian dan juga pembeli dapat berinteraksi dengan pemilik Online Shop Kumara Store di Sukoharjo tanpa harus melakukan transaksi secara langsung.
The Influence Of Work Discipline, Work-Life Balance, Employee Engagement On Employee Performance at PT Globalindo Intimates Klaten Vanya Divka Putri Maharani; Agus Suyatno; Khabib Alia Akhmad
Green Inflation: International Journal of Management and Strategic Business Leadership Vol. 2 No. 3 (2025): August : Green Inflation: International Journal of Management and Strategic Bus
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/greeninflation.v2i3.473

Abstract

This study aims to analyze the impact of work discipline, work-life balance, and employee engagement on employee performance at PT Globalindo Intimates Klaten. The population for this research consisted of approximately 3,000 employees, with a sample of 97 respondents selected using purposive sampling. This sampling method was employed to target employees who met specific criteria relevant to the research objectives. The data for the study were collected through a questionnaire that utilized a Likert scale, and the analysis was conducted using SPSS software. The analytical process included validity and reliability tests, classical assumption tests, and hypothesis testing. The results of the study indicated that work discipline, work-life balance, and employee engagement had a positive and significant effect on employee performance, both independently and in combination. Specifically, work discipline plays a key role in ensuring that employees adhere to organizational rules and regulations, which contributes to improved performance. Work-life balance helps employees manage their personal and professional lives, reducing stress and improving overall job satisfaction, which in turn enhances performance. Employee engagement, which refers to the level of enthusiasm and commitment employees have toward their work, was found to significantly influence their performance as well. The study suggests that organizations should focus on fostering a strong work ethic, providing support for work-life balance, and increasing employee engagement in order to improve overall performance. The findings emphasize that when employees are disciplined, maintain a healthy work-life balance, and are engaged with their work, their productivity increases, leading to improved outcomes for the organization. This research highlights the importance of these factors in creating a motivated and high-performing workforce, and the results can be used to inform human resource strategies in other organizations aiming to improve employee performance and achieve organizational success.