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All Journal Jurnal Multidisiplin Sahombu
Ilham, Namira Putri Amalia
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Arts Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice

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The Influence of Product Quality and Price on Consumer Satisfaction of SGM Milk Products in Palembang Ilham, Namira Putri Amalia; Lestari, Retno Budi
Jurnal Multidisiplin Sahombu Vol. 5 No. 02 (2025): Jurnal Multidisiplin Sahombu, (2025)
Publisher : Sean Institute

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Abstract

This study aims to analyze the Influence of Product Quality and Price on Consumer Satisfaction with SGM Milk Products in Palembang. This research uses a descriptive quantitative method with a sample of 100 respondents. The sample in this study consists of consumers (parents, siblings, or other family members) who purchase SGM Milk products at G&G Milk Store, MM Jaya Indah Kertapati, Toko Miring, Toko Restu Embun, and Toko Intan.The data analysis method uses non-probability sampling, quota sampling, and multiple regression with the SPSS version 26 tool. Based on the research results, it shows that the variables of Product Quality and Price have a significant and positive partial and simultaneous effect on Consumer Satisfaction with SGM milk products in Palembang.
Co-Authors Retno Budi Lestari