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All Journal Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce
Zakaria Indra Hasiholan Purba
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Kualitas Pelayanan, Kepercayaan, Citra Perusahaan Terhadap Kepuasan Nasabah Di BCA EXPRESS Met Mall Cibubur Zakaria Indra Hasiholan Purba; Ricky Talumantak
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 2 No. 3 (2023): September : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v2i3.1345

Abstract

The purpose of this study was to determine how the influence of service quality, trust, and company image on customer satisfaction at BCA EXPRESS Met Mall Cibubur. The population of this study consisted of regular visitors to BCA EXPRESS Met Mall Cibubur. The sampling method used is purposive sampling, with a total of 100 respondents. Multiple linear regression analysis was performed using IBM SPSS 25 software. The results showed that service quality and trust has a significant effect on customer satisfaction, but corporate image have no effect. However, service quality, trust, and corporate image all have an influence on customer satisfaction.
Co-Authors Ricky Talumantak