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All Journal Jurnal Pariwisata Tourista Kohesi: Jurnal Sains dan Teknologi Jurnal Pariwisata Tourista
Natasya, Nanda
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Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Education Energy Engineering Environmental Science Social Sciences Other

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PEMANFAATAN DATA UNTUK PENYEBARAN INFORMASI UNIVERSITAS MUHAMMADIYAH BENGKULU KEPADA CALON MAHASISWA BARU MENGGUNAKAN GOOGLE FORM Gunawan; Natasya, Nanda; Amanda, Lola Frecellia Putri; Ransesta, Lingga; Titomenrah, Rezki
Kohesi: Jurnal Sains dan Teknologi Vol. 7 No. 6 (2025): Kohesi: Jurnal Sains dan Teknologi
Publisher : CV SWA Anugerah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.3785/kohesi.v7i6.11800

Abstract

Penyebaran informasi yang efektif kepada calon mahasiswa baru menjadi aspek penting dalam meningkatkan daya tarik dan aksesibilitas sebuah universitas. Penelitian ini bertujuan untuk menganalisis pemanfaatan data digital dalam penyebaran informasi Universitas Muhammadiyah Bengkulu (UMB) kepada calon mahasiswa baru menggunakan Google Form. Dengan adanya platform digital, universitas dapat lebih mudah menyampaikan informasi terkait program studi, jadwal pendaftaran, biaya pendidikan, serta fasilitas kampus. Metode penelitian yang digunakan adalah pendekatan deskriptif dengan analisis data sekunder. Data diperoleh dari sumber-sumber resmi seperti situs web UMB, media sosial, serta dokumentasi hasil survei online yang telah dilakukan sebelumnya. Data yang dikumpulkan dianalisis untuk mengevaluasi efektivitas penyampaian informasi serta minat calon mahasiswa terhadap UMB. Hasil penelitian menunjukkan bahwa Universitas Muhammadiyah Bengkulu (UMB) telah dikenal oleh calon mahasiswa, dengan media sosial sebagai sumber utama penyebaran informasi. Meskipun sebagian besar responden merasa informasi kampus cukup mudah diakses, masih ada sebagian kecil yang mengalami kesulitan dalam mendapatkan informasi. Hal ini menunjukkan perlunya peningkatan strategi komunikasi digital agar lebih inklusif dan efektif dalam menjangkau calon mahasiswa dari berbagai latar belakang. Untuk meningkatkan aksesibilitas dan efektivitas penyebaran informasi, UMB disarankan untuk memperluas pemanfaatan media sosial dengan strategi yang lebih interaktif, seperti konten video informatif, sesi tanya jawab daring, serta kolaborasi dengan alumni dan mahasiswa aktif.
Digital promotion strategy for traditional cuisine: designing Maksuba cake videos as a culinary souvenir of Palembang city Natasya, Nanda; Rini, Rini; Ummasyroh, Ummasyroh
Jurnal Pariwisata Tourista Vol. 5 No. 2 (2025): Oktober 2025
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jt.v5i2.16034

Abstract

Maksuba Cake is a traditional culinary product from Palembang with strong potential as a culinary souvenir. However, limited digital visual promotion hinders its sales growth. This study aims to design a promotional video that highlights the cultural value and visual appeal of Maksuba Cake. The research employed the ADDIE development model: Analysis, Design, Development, Implementation, and Evaluation. A 1-minute-17-second video was produced and published on Palembang Harum’s Instagram. The evaluation by business owners and media experts showed the video was informative, aesthetically appealing, and effective as a digital promotional tool. This strategy is expected to broaden market reach, strengthen product identity, and serve as a reference for promoting local culinary heritage through social media.
Digital promotion strategy for traditional cuisine: designing Maksuba cake videos as a culinary souvenir of Palembang city Natasya, Nanda; Rini, Rini; Ummasyroh, Ummasyroh
Jurnal Pariwisata Tourista Vol. 5 No. 2 (2025): Oktober 2025
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jt.v5i2.16034

Abstract

Maksuba Cake is a traditional culinary product from Palembang with strong potential as a culinary souvenir. However, limited digital visual promotion hinders its sales growth. This study aims to design a promotional video that highlights the cultural value and visual appeal of Maksuba Cake. The research employed the ADDIE development model: Analysis, Design, Development, Implementation, and Evaluation. A 1-minute-17-second video was produced and published on Palembang Harum’s Instagram. The evaluation by business owners and media experts showed the video was informative, aesthetically appealing, and effective as a digital promotional tool. This strategy is expected to broaden market reach, strengthen product identity, and serve as a reference for promoting local culinary heritage through social media.
Co-Authors Amanda, Lola Frecellia Putri Gunawan Ransesta, Lingga RINI RINI Titomenrah, Rezki Ummasyroh Ummasyroh